Writing Ad Copy
Writing Engaging Online Ad Copy
This prompt helps marketing teams craft concise and compelling ad copy for online platforms like Google Ads, Facebook Ads, and LinkedIn Ads. It focuses on highlighting the software's key benefits, driving clicks, and aligning the tone with the target audience.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the campaign goal, such as generating leads, driving demo requests, or increasing sign-ups.
Identify the target audience’s demographics, pain points, and preferred platforms.
Gather product details, testimonials, and data points that demonstrate value.
THE PROMPT
Help draft ad copy for an online campaign promoting [specific software product or feature]. Focus on:
Headline Optimization: Crafting a short, attention-grabbing headline that highlights the core benefit or solves a key pain point, such as ‘Save Time with [Product Name]’ or ‘Boost Productivity Instantly.’
Benefit-Focused Body: Writing a concise description that explains how the software addresses customer needs, such as ‘Our AI-powered tools help your team collaborate seamlessly, saving you hours each week.’
Call-to-Action (CTA): Including actionable phrases like ‘Try for Free,’ ‘Book a Demo,’ or ‘Learn More’ to encourage immediate engagement.
Platform Relevance: Tailoring the copy for specific online platforms, such as professional tones for LinkedIn or conversational tones for Facebook.
Visual Integration: Suggesting complementary visuals or video content that align with the copy and grab attention.
Provide example ad copy variations tailored to [specific platform or target audience] to ensure the message resonates. If additional details about the product or audience are needed, ask clarifying questions to refine the ads.
Bonus Add-On Prompts
Propose variations of CTAs to A/B test for click-through rate optimization.
Suggest ways to integrate customer testimonials or data points into the ad copy for credibility.
Highlight techniques for aligning copy with seasonal or industry-specific trends.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific use cases for the software, such as collaboration, automation, or analytics.
Include recommendations for dynamic ad content based on user behavior or location.
Propose ways to incorporate urgency, such as limited-time offers or discounts.
Highlight tools for tracking ad performance, such as Google Analytics or Meta Ads Manager.
Add tips for creating multi-language ad campaigns to reach diverse audiences.
WHEN TO USE
During online ad campaigns to increase visibility and drive engagement.
To test different messaging styles for software product ads.
When optimizing ad copy for specific audiences or platforms.
WHEN NOT TO USE
If the software lacks clear benefits or differentiation to highlight.
When focusing on non-digital advertising channels exclusively.