Writing Ad Copy
Writing Creative Ad Copy for Video Ads
This prompt helps marketing teams craft compelling ad copy for video ads on platforms like YouTube, TikTok, or OTT services. It focuses on creating engaging, concise scripts that highlight the software’s benefits and prompt action within the short time frame of video formats.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify the ad’s primary objective, such as sign-ups, downloads, or brand awareness.
Gather details about the software’s key benefits and the audience’s pain points.
Prepare visual assets, such as screenshots, product demos, or user testimonials, to align with the script.
THE PROMPT
Help create ad copy for a video ad promoting [specific software product or service]. Focus on:
Opening Hook: Crafting an engaging first line or visual that grabs attention in the first few seconds, such as ‘What if you could [solve a key problem] in just one click?’
Value Proposition: Explaining the software’s unique benefits in a concise and relatable way, ensuring it resonates with the audience’s needs.
Call-to-Action (CTA): Suggesting CTAs like ‘Download Now,’ ‘Get Started for Free,’ or ‘See It in Action,’ delivered in a clear and compelling way.
Visual and Script Alignment: Proposing ideas for integrating the copy with on-screen visuals, animations, or customer testimonials to reinforce the message.
Platform Optimization: Tailoring the script length and tone to the platform, such as punchy and informal for TikTok or professional and detailed for LinkedIn.
Provide example scripts tailored to [specific platform or audience], ensuring the message is impactful and action-oriented. If additional product details or audience insights are needed, ask clarifying questions to refine the ad copy.
Bonus Add-On Prompts
Propose variations of opening hooks to test which grabs attention most effectively.
Suggest techniques for using captions or text overlays to reinforce the ad’s message.
Highlight strategies for ending the ad with a memorable CTA or brand logo.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on different video lengths, such as 6-second bumper ads or 30-second spots.
Include recommendations for integrating user-generated content into the ad.
Propose ways to use humor, emotion, or storytelling for stronger engagement.
Highlight tools for analyzing video ad performance, such as YouTube Analytics or TikTok Ads Manager.
Add suggestions for creating localized versions of the video ad for different markets.
WHEN TO USE
For creating impactful video ads across various digital platforms.
To highlight software benefits in a visually dynamic way.
During campaigns focused on driving brand awareness or immediate conversions.
WHEN NOT TO USE
If the software benefits require long-form explanation better suited to detailed videos.
When focusing solely on static or print ad formats.