Writing Ad Copy
Writing Ad Copy for Retargeting Campaigns
This prompt helps marketing teams create personalized and persuasive ad copy for retargeting campaigns aimed at converting users who have interacted with the software but didn’t complete an action, such as signing up or making a purchase. It focuses on addressing objections, reminding users of benefits, and encouraging them to return and convert.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Sales, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze user behavior data to identify interaction points, such as visited pages or clicked features.
Define the desired action and audience segment for the retargeting campaign.
Gather visuals or testimonials to enhance ad credibility and engagement.
THE PROMPT
Help craft ad copy for a retargeting campaign aimed at converting users who interacted with [specific software product or feature] but didn’t complete [specific action, such as signing up, purchasing, or downloading]. Focus on:
Personalized Messaging: Using behavioral insights, such as ‘You started your free trial—finish setting it up today!’ or ‘Don’t miss out on the tools you explored.’
Value Reinforcement: Reiterating the key benefits or unique features of the software, such as ‘Our collaboration tool saves teams an average of 10 hours per week.’
Call-to-Action (CTA): Suggesting clear CTAs like ‘Complete Your Sign-Up,’ ‘Get Back to [Product Name],’ or ‘Try It Now for Free.’
Objection Handling: Addressing common hesitations, such as ‘No credit card required to start,’ or ‘Cancel anytime—no strings attached.’
Urgency and Incentives: Proposing ways to create urgency, such as time-limited offers or discounts, like ‘Sign up in the next 48 hours and get 20% off.’
Provide example ad copy variations tailored to [specific retargeting audience], ensuring they feel relevant and actionable. If additional insights about user behavior or objections are needed, ask clarifying questions to refine the ads.
Bonus Add-On Prompts
Propose variations of CTAs to test for different stages of the user journey, such as trial completion or premium upgrades.
Suggest methods for integrating dynamic content, like the last feature or product viewed, into the ad copy.
Highlight strategies for combining retargeting ads with customer testimonials or success stories for added credibility.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus retargeting on specific user groups, such as free trial users or abandoned cart visitors.
Include tips for testing urgency messaging, like countdown timers, against value-focused copy.
Propose ways to leverage seasonal or event-driven campaigns for retargeting ads.
Highlight tools for building dynamic retargeting ads, like Google Ads or Facebook Ads Manager.
Add suggestions for analyzing retargeting ad performance using UTM tracking or heatmaps.
WHEN TO USE
To re-engage users who have shown interest but didn’t convert.
During campaigns targeting users with high intent to drive final conversions.
When optimizing ad spend by focusing on warm audiences.
WHEN NOT TO USE
If user behavior data is insufficient or unreliable.
When targeting users unfamiliar with the software or brand.