Writing Ad Copy
Writing Ad Copy for Referral Campaigns
This prompt helps marketing teams create compelling ad copy to encourage users to participate in referral programs for software products. It focuses on highlighting rewards, simplifying steps, and leveraging social proof to drive engagement and sign-ups.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the rewards and structure of the referral program, including eligibility and incentives.
Identify the target audience most likely to participate in and benefit from the program.
Prepare visuals, such as banners or icons, that align with the referral program’s theme.
THE PROMPT
Help draft ad copy for a referral campaign promoting [specific software product or service]. Focus on:
Headline and Hook: Crafting an engaging introduction, such as ‘Share the tools you love and earn rewards!’ or ‘Invite your friends and get 1 free month of [Product Name].’
Incentive Explanation: Clearly outlining the referral program rewards for both the referrer and the referred, such as discounts, gift cards, or free upgrades.
Call-to-Action (CTA): Including CTAs like ‘Invite Your Friends,’ ‘Start Earning Rewards,’ or ‘Share Now’ to prompt participation.
Social Proof: Recommending ways to include trust elements, like customer quotes or referral success stories, to encourage action.
Simplicity: Highlighting how easy it is to participate, such as ‘Just share your unique link—your friends get $10 off, and you do too!’
Provide example ad copy tailored to [specific platform or audience], ensuring it emphasizes benefits and ease of use. If additional details about the referral program or target audience are needed, ask clarifying questions to refine the ads.
Bonus Add-On Prompts
Propose variations of copy to A/B test different rewards or messaging approaches.
Suggest strategies for incorporating visual elements, such as reward icons or progress trackers, into referral ads.
Highlight methods for promoting the referral program across multiple channels, like social media and email.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific user groups, such as early adopters or power users, for personalized messaging.
Include strategies for creating urgency, like limited-time referral bonuses.
Propose ways to integrate referral ads into onboarding flows or account dashboards.
Highlight tools for tracking referrals and rewarding participants, such as ReferralCandy or Ambassador.
Add recommendations for gamifying the referral process to boost engagement.
WHEN TO USE
To drive user acquisition through incentivized referrals.
During campaigns focused on rewarding loyal customers and growing the user base.
When launching or scaling a referral program for the software.
WHEN NOT TO USE
If the referral program rewards are unclear or not appealing.
When targeting audiences unfamiliar with the product or lacking strong engagement.