Sales Script Creation
Writing a Sales Script for Renewal Discussions
This prompt helps sales teams create a script to guide renewal conversations with existing customers. It focuses on reaffirming value, addressing concerns, and encouraging a seamless transition into the next term.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Review the customer’s usage data, metrics, and achievements with the product.
Identify potential objections they might raise and prepare tailored responses.
Confirm renewal terms, pricing, and any potential updates to share.
THE PROMPT
Help craft a sales script for discussing renewal opportunities with [specific type of customer or segment] for [specific software product or service]. Focus on:
Acknowledging Their Journey: Starting with a positive note, such as, ‘It’s been great working with your team this year, and we’re thrilled to see how [Product Name] has helped you achieve [specific result].’
Highlighting Achievements: Sharing specific metrics or outcomes they’ve accomplished, like, ‘Over the past [timeframe], you’ve [achieved specific metric, like saved X hours or reduced costs by Y%].’
Exploring Needs: Asking open-ended questions to understand their future goals, such as, ‘What’s next on your roadmap for [specific priority]?’ or ‘Are there areas where you’d like to see even more improvement?’
Addressing Concerns: Preemptively addressing common renewal hesitations, like, ‘Many customers ask about [specific concern], and we ensure [specific reassurance, like uninterrupted service or ongoing updates].’
Call-to-Action: Encouraging them to confirm renewal or schedule a discussion for details, such as, ‘Shall we get your renewal finalized today to keep everything running smoothly?’
Provide a sample script that ensures the conversation is collaborative, emphasizes value, and makes the renewal process seamless. If additional customer data or context is needed, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose strategies for including renewal incentives or perks in the conversation.
Suggest ways to handle objections related to pricing or service satisfaction during renewal discussions.
Highlight techniques for positioning upsell opportunities during the renewal process.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on specific customer segments, such as enterprise or SMB clients.
Include tips for offering flexible payment or term options to ease concerns.
Propose ways to integrate upsell opportunities into the renewal discussion.
Highlight tools for automating renewal reminders and tracking customer feedback.
Add suggestions for creating follow-up plans if customers require more time to decide.
WHEN TO USE
During renewal periods to ensure a smooth transition into the next term.
To maintain relationships with high-value customers.
When addressing churn risks through proactive conversations.
WHEN NOT TO USE
If the customer has unresolved service issues that need addressing first.
When targeting customers unlikely to renew due to fundamental misalignment with the product.