Sales Script Creation
Writing a Sales Script for Product Demo Invitations
This prompt helps sales teams craft a script to invite prospects to a product demo, emphasizing the value they’ll gain and addressing their specific needs or interests. The focus is on creating curiosity, building excitement, and ensuring a clear call-to-action to schedule the demo.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research the prospect’s industry or specific challenges.
Gather data or testimonials that align with the value the demo will showcase.
Ensure scheduling tools (like Calendly) are ready to streamline the booking process.
THE PROMPT
Help create a sales script for inviting prospects to a demo of [specific software product or service]. Focus on:
Opening Statement: Starting with a hook that grabs attention, such as, ‘Many companies in [prospect’s industry] have been curious about how we can help streamline [specific process].’
Highlighting Relevance: Tailoring the message to their needs, like, ‘Since you mentioned [specific pain point], I’d love to show you how [Product Name] makes [specific process] easier and more effective.’
Building Excitement: Presenting the demo as an opportunity to see tangible benefits, such as, ‘Our demo is designed to showcase how you can save [specific amount of time/money] while achieving [specific outcome].’
Addressing Objections: Including responses for hesitations, such as, ‘If timing is a concern, we can keep it brief and focused on areas that matter most to you.’
Call-to-Action: Concluding with a clear and actionable invitation, like, ‘Would you be open to a 15-minute demo next week to explore how this fits your goals?’
Provide an example script with placeholders for personalization, ensuring it is concise, engaging, and tailored to specific pain points. If additional details about the prospect’s challenges or industry are required, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose strategies for handling prospects who are hesitant to commit to a demo.
Suggest ways to highlight unique features or differentiators during the invitation.
Highlight techniques for following up if the prospect doesn’t respond to the initial invitation.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on inviting specific roles, such as decision-makers or technical evaluators.
Include recommendations for emphasizing time efficiency in the demo pitch.
Propose ways to offer a brief teaser video or resource to encourage interest.
Highlight tools for tracking demo invitations and follow-up success rates.
Add tips for transitioning prospects from demo invites to scheduling post-demo discussions.
WHEN TO USE
When reaching out to prospects who have expressed interest or fit your ideal customer profile.
During outreach campaigns focused on building engagement through demos.
To showcase the product in action for prospects uncertain about its benefits.
WHEN NOT TO USE
If the prospect has indicated they’re not ready for deeper engagement.
When targeting leads unfamiliar with your product or its potential value.