Sales Script Creation
Writing a Sales Script for Overcoming Common Objections
This prompt helps sales teams craft a flexible script designed to address common objections during sales calls. It focuses on understanding the prospect’s concerns, providing thoughtful responses, and steering the conversation toward a positive resolution.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify the most frequent objections prospects raise about your product or service.
Gather customer testimonials, case studies, and ROI metrics to support objection handling.
Collaborate with the sales team to document successful responses from past interactions.
THE PROMPT
Help create a dynamic sales script to address common objections prospects might raise during discussions about [specific software product or service]. Focus on:
Acknowledging the Objection: Including empathetic responses like, ‘I completely understand why that might be a concern.’
Probing Further: Recommending follow-up questions to clarify their concerns, such as, ‘Can you share more about why that’s a priority for you?’ or ‘What specific challenges do you foresee with [specific objection]?’
Providing Value-Driven Responses: Offering tailored solutions to address objections, such as, ‘Many of our customers had similar concerns about [specific issue], but they found [specific feature or outcome] really helped.’
Using Social Proof: Suggesting ways to integrate testimonials or case studies, like, ‘For example, [Company X] had this same concern and was able to [specific result].’
Reaffirming Next Steps: Proposing a positive action to keep the conversation moving forward, such as, ‘Would it help to review a quick demo or case study to see how this works in practice?’
Provide a script template with common objection categories, responses, and call-to-action phrases that maintain a collaborative tone. If additional insights into typical objections or customer challenges are needed, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose methods for addressing price objections with value-driven responses.
Suggest ways to pivot conversations when prospects express timing concerns.
Highlight techniques for integrating competitor comparisons into objection responses.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on specific objection types, like pricing, timing, or integration challenges.
Include recommendations for using analogies or relatable examples to clarify responses.
Propose ways to create objection-handling role-play scenarios for team training.
Highlight tools for tracking objections in CRM systems to refine future strategies.
Add tips for ending conversations on a positive note even if the objection remains unresolved.
WHEN TO USE
During sales calls where prospects raise common objections.
To refine objection-handling strategies for better conversion rates.
When training new sales representatives on managing resistance effectively.
WHEN NOT TO USE
If the objection indicates a fundamental misalignment between the product and the prospect’s needs.
When the call is focused on discovery rather than objection resolution.