Sales Script Creation
Writing a Sales Script for Follow-Up Conversations
This prompt helps sales teams craft a follow-up script to re-engage prospects after initial outreach or conversations. It focuses on keeping the momentum alive, addressing unresolved questions, and guiding the prospect toward the next step.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Review the prospect’s previous interactions, interests, and any materials shared.
Prepare additional resources, such as case studies or demo recordings, to include in the follow-up.
Confirm the prospect’s timeline or decision-making process to align the follow-up effectively.
THE PROMPT
Help create a follow-up sales script for re-engaging prospects who’ve expressed interest in [specific software product or service]. Focus on:
Reconnecting with Context: Starting with a reminder of the previous interaction, such as, ‘Hi [Name], I wanted to follow up on our conversation about [specific topic] and check if you’ve had a chance to review [specific material].’
Restating Value: Reiterating key benefits, such as, ‘As we discussed, [Product Name] can help you [specific benefit], which aligns with your goal of [specific outcome].’
Addressing Unresolved Questions: Inviting further discussion, like, ‘Are there any questions or concerns I can help clarify as you consider next steps?’
Proposing the Next Step: Including a clear CTA, such as, ‘Would it make sense to schedule a quick demo this week to explore this further?’ or ‘Let me know if I can send over additional resources to help with your decision.’
Maintaining Momentum: Offering a low-pressure way to stay in touch, such as, ‘If now isn’t the right time, I’d be happy to check back next month—just let me know.’
Provide a sample script that is warm, engaging, and action-oriented, ensuring it builds on previous conversations. If additional details about the prospect’s timeline or needs are required, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose strategies for creating personalized follow-ups based on the prospect’s industry or goals.
Suggest methods for integrating relevant content, such as case studies or testimonials, into follow-up messages.
Highlight techniques for automating follow-up sequences while maintaining a personal touch.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on specific follow-up types, like post-demo or after an event.
Include tips for following up with prospects who’ve gone silent after initial interest.
Propose ways to add urgency to the conversation, such as limited-time offers.
Highlight tools for tracking follow-up success rates and improving future outreach.
Add suggestions for customizing follow-up scripts based on CRM data or engagement metrics.
WHEN TO USE
After initial outreach to re-engage prospects who’ve shown interest.
To maintain momentum with prospects in the middle of the decision-making process.
When refining follow-up strategies to improve engagement and conversion.
WHEN NOT TO USE
If the prospect has explicitly declined further engagement.
When targeting leads who lack any prior interaction or context.