Writing Job Descriptions
Writing a Job Description for a Marketing Role
This prompt helps HR teams craft a compelling job description for marketing roles, such as Digital Marketing Specialist or Content Marketer. It focuses on defining responsibilities, required skills, and the impact on brand growth and customer acquisition.
Responsible:
HR/Recruiting
Accountable, Informed or Consulted:
HR, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collaborate with the marketing team to identify key priorities and responsibilities.
Review industry trends to include relevant tools, technologies, and skills.
Compile details about the company’s marketing vision, goals, and past successes.
THE PROMPT
Help create a detailed and engaging job description for the position of [specific marketing role, e.g., Digital Marketing Specialist] at [specific software startup]. Focus on:
Role Overview: Recommending an impactful summary, such as, ‘Describe how this role will drive brand awareness, lead generation, and engagement through strategic marketing initiatives.’
Core Responsibilities: Suggesting specific tasks, like, ‘List responsibilities, including managing social media campaigns, optimizing SEO strategies, analyzing marketing performance, and coordinating cross-functional projects.’
Required Skills and Experience: Providing a clear profile, such as, ‘Specify proficiency in marketing tools (e.g., Google Analytics, HubSpot, or SEMrush), content creation skills, and experience with B2B or B2C campaigns.’
Performance Metrics: Including goals and impact, like, ‘Highlight measurable outcomes, such as increasing website traffic, boosting conversions, and achieving ROI on ad spend.’
Cultural and Team Fit: Recommending ways to emphasize alignment, such as, ‘Promote the company’s collaborative culture, opportunities for growth, and innovative marketing approaches.’
Provide a job description tailored to marketing professionals that attracts qualified candidates while showcasing the company’s brand and vision. If additional details about the team structure or key campaigns are needed, ask clarifying questions to refine the description.
Bonus Add-On Prompts
Propose strategies for tailoring marketing job descriptions to attract data-driven candidates.
Suggest methods for emphasizing creativity and innovation in marketing role descriptions.
Highlight techniques for integrating measurable campaign goals into job postings.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific marketing disciplines, such as performance marketing or content strategy.
Include tips for tailoring descriptions to junior versus senior marketing roles.
Propose ways to highlight opportunities to lead high-visibility campaigns.
Highlight tools like Grammarly or Hemingway to ensure clarity and engagement in the posting.
Add suggestions for incorporating examples of successful past campaigns to attract aligned talent.
WHEN TO USE
When hiring for dynamic roles in a growing marketing team.
To attract candidates with both creative and analytical skills for marketing success.
During expansion of digital marketing or brand-building efforts.
WHEN NOT TO USE
For non-marketing roles or support functions without direct campaign involvement.
If marketing priorities or strategies are undefined or in flux.