Validation Interviews
Testing Feature Appeal Through Exploratory Validation Interviews
This prompt helps teams design exploratory interviews to validate the appeal of a feature or product concept. It focuses on gauging emotional responses, curiosity, and excitement about the feature, helping teams refine messaging and ensure alignment with user expectations.
Responsible:
Product Design
Accountable, Informed or Consulted:
Design, Product, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Prepare a concise and visually engaging presentation of the feature concept.
Identify key audience segments and recruit participants representative of the target market.
Develop a list of open-ended questions to encourage candid and exploratory feedback.
THE PROMPT
Help plan exploratory validation interviews to assess the appeal of [specific feature or product idea]. Focus on:
Initial Reactions: Exploring participants’ first impressions and emotional responses when introduced to the feature concept.
Curiosity and Questions: Observing what aspects of the feature spark interest or confusion.
Value Perception: Discussing how participants envision the feature improving their workflows or solving problems.
Unmet Expectations: Identifying elements users wish the feature included or addressed more effectively.
Feedback Iteration: Encouraging participants to suggest improvements or alternate approaches based on their understanding.
Provide recommendations for structuring the interviews, including techniques for eliciting honest emotional responses and avoiding leading questions. If additional details about the feature’s target audience or presentation format are needed, ask clarifying questions to refine the suggestions.
Bonus Add-On Prompts
Propose methods for uncovering users’ emotional drivers and barriers during exploratory interviews.
Suggest ways to test whether feature appeal aligns with the target audience’s motivations.
Highlight strategies to validate messaging clarity alongside feature appeal.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus interviews on specific aspects of appeal, such as aesthetics, functionality, or novelty.
Include techniques to test appeal across different demographic or cultural segments.
Propose follow-up surveys to quantify appeal based on insights from the interviews.
Highlight methods for comparing appeal across multiple feature variations.
Add recommendations for testing whether appeal aligns with purchasing decisions or usage intent.
WHEN TO USE
To validate whether a feature resonates emotionally and functionally with the target audience.
During early design stages to refine presentation and messaging.
When assessing alignment between user perceptions and the feature’s intended value.
WHEN NOT TO USE
If the feature’s design and messaging are already finalized.
When focusing solely on technical feasibility or usability testing.