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Stakeholder Communication

Stakeholder Communication Plan for Software Outages

This prompt helps leadership create a communication plan to manage stakeholder expectations during software outages. It emphasizes transparency, promptness, and reassurance to minimize frustration and maintain trust.

Responsible:

Leadership

Accountable, Informed or Consulted:

Leadership, Strategy, Engineering, Communications, Customer Success

THE PREP

Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:

  • Identify stakeholders most affected by the outage, such as customers, partners, or internal teams.

  • Collaborate with IT and customer success teams to gather details about the outage and resolution steps.

  • Define the preferred communication channels and contact points for affected users.

THE PROMPT

Help design a communication plan for managing stakeholder interactions during a software outage for [specific organization or product]. Focus on:

  • Incident Explanation: Clearly describing the nature and scope of the outage, including affected services and expected impact on stakeholders.

  • Immediate Actions: Crafting prompt messages that outline steps being taken to resolve the issue and provide alternative solutions where applicable.

  • Communication Channels: Recommending the best platforms for delivering updates, such as status pages, email alerts, or social media posts.

  • Update Cadence: Establishing a schedule for sharing regular updates on progress, even if the resolution is still in progress.

  • Reassurance and Accountability: Including empathetic messaging to acknowledge the inconvenience, take responsibility, and outline measures to prevent future incidents.

Provide actionable recommendations for ensuring timely, accurate, and transparent communication. If additional details about the outage or affected stakeholders are needed, ask clarifying questions to tailor the plan.

Bonus Add-On Prompts

Propose methods for preemptively addressing common stakeholder concerns during outages.

Suggest ways to integrate post-outage reporting into stakeholder communications to rebuild confidence.

Highlight techniques for using outage communication to enhance customer trust and loyalty.

Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.

SUGGESTIONS TO IMPROVE

  • Tailor the plan for different outage types, such as scheduled maintenance or unexpected failures.

  • Include recommendations for post-resolution follow-up to thank stakeholders and restore trust.

  • Propose strategies for aligning outage communication with SLA agreements.

  • Highlight tools for automating status updates, such as incident management software.

  • Add methods for capturing stakeholder feedback after the outage to improve future processes.

WHEN TO USE

  • During unexpected outages or disruptions to critical software services.

  • To maintain transparency and trust with users or partners during incidents.

  • When ensuring compliance with SLA or regulatory communication requirements.

WHEN NOT TO USE

  • If outage details or resolution timelines are unavailable or uncertain.

  • When managing purely internal system issues with no stakeholder impact.

Fractional Executives

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