Social Media Post Drafts
Social Media Post Drafts for Highlighting Customer Testimonials
This prompt helps marketing teams create social media posts that feature customer testimonials or reviews. It focuses on building trust and credibility by showcasing real customer experiences and the impact of products or services.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collect high-quality customer testimonials or reviews with permissions for use.
Identify key themes or success stories that resonate with the target audience.
Prepare branded visuals or templates for testimonial posts.
THE PROMPT
Help draft social media posts that highlight customer testimonials or reviews for [specific product, service, or campaign]. Focus on:
Testimonial Highlights: Extracting impactful quotes or key takeaways from customer reviews to feature in the posts.
Visual Integration: Recommending ways to pair testimonials with branded graphics, photos, or videos to make the posts more engaging.
Call-to-Action (CTA): Suggesting actions like ‘Read more reviews,’ ‘Share your story,’ or ‘Try it for yourself!’ to encourage interaction.
Storytelling Approach: Proposing narratives that turn testimonials into mini-case studies, illustrating the customer journey and results.
Platform Optimization: Tailoring posts for specific platforms, such as a carousel format for Instagram or video testimonials for LinkedIn.
Provide example drafts for [specific platform(s)] and ensure they align with the brand’s tone and campaign objectives. If additional details about the testimonials or audience are needed, ask clarifying questions to refine the posts.
Bonus Add-On Prompts
Propose strategies for turning video testimonials into short, engaging social media posts.
Suggest ways to feature testimonials in carousel posts or story highlights for added visual appeal.
Highlight techniques for combining customer testimonials with special offers or promotions.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus posts on specific types of testimonials, such as video reviews or in-depth case studies.
Include methods for linking testimonial posts to detailed stories or full reviews.
Propose strategies for combining testimonials with before-and-after visuals.
Highlight tools for designing testimonial graphics, such as Canva or Adobe Spark.
Add recommendations for testing different testimonial formats across platforms.
WHEN TO USE
During campaigns focused on building trust and showcasing customer satisfaction.
To promote a product or service using social proof.
When increasing brand credibility and audience engagement.
WHEN NOT TO USE
If testimonials are unavailable or lack relevance to the audience.
When focusing on posts unrelated to customer success or product results.