SEO Keyword Research
SEO Keyword Research for Trending Topics
This prompt helps marketing teams find SEO keywords tied to trending topics or seasonal events. It focuses on capturing timely search traffic by aligning content with popular trends and emerging audience interests.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Content Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research current events, holidays, or industry developments that impact audience interests.
Analyze competitors’ keyword strategies during trending periods.
Use tools like Google Trends, SEMrush, or BuzzSumo to identify rising search terms.
THE PROMPT
Help identify SEO keywords for [specific product, service, or industry] that align with current trends or seasonal events. Focus on:
Trend Monitoring: Recommending tools and methods to find trending topics and related search terms.
Seasonal Keywords: Suggesting keywords tied to specific holidays, events, or time-sensitive interests, such as 'best gifts for [holiday]' or '[event] deals.'
Emerging Interests: Identifying rising keywords that indicate new audience priorities or shifts in behavior.
Competitive Gaps: Highlighting trending keywords competitors may not be targeting, offering unique opportunities for visibility.
Content Integration: Proposing ideas for incorporating trending keywords into blogs, social media, or campaign landing pages to capture traffic.
Provide actionable recommendations for using trending keywords to boost short-term visibility while aligning with long-term SEO goals. If additional context about the target audience or industry is needed, ask clarifying questions to refine the strategy.
Bonus Add-On Prompts
Propose methods for combining trending keywords with evergreen content to balance immediate and ongoing traffic.
Suggest strategies for creating event-specific landing pages optimized for trending search terms.
Highlight techniques for monitoring and adapting to keyword trends in real-time using Google Trends or BuzzSumo.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the research on specific regions or audiences to tailor trending keywords.
Include methods for tracking keyword performance during and after the trend.
Propose ways to combine trends with influencer or social media campaigns.
Highlight tools for automating trend monitoring and content updates.
Add recommendations for integrating multimedia content, like videos or infographics, with trending keywords.
WHEN TO USE
During seasonal campaigns or when responding to industry trends.
To capture timely traffic and engage audiences interested in current topics.
When aligning short-term campaigns with long-term SEO goals.
WHEN NOT TO USE
If trends are irrelevant to the brand’s offerings or audience interests.
When focusing on purely evergreen content without a time-sensitive component.