SEO Keyword Research
SEO Keyword Research for Social Media Integration
This prompt helps marketing teams find SEO keywords that align with social media strategies. It focuses on identifying trending and searchable terms to boost organic visibility and engagement across platforms.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Social Media, Content Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research audience behavior and preferred platforms to guide keyword selection.
Use tools like BuzzSumo, Hashtagify, or Google Trends to analyze trending terms.
Align with the social media team to integrate keywords into specific campaign goals.
THE PROMPT
Help identify SEO keywords that align with social media content strategies for [specific product, service, or campaign]. Focus on:
Trending Keywords: Suggesting terms and hashtags currently gaining traction in social media conversations.
Platform-Specific Optimization: Recommending keywords that work best for platforms like Instagram, TikTok, LinkedIn, or Pinterest.
Searchable Phrases: Identifying keywords that users are likely to search for within social media platforms, such as '[product] ideas' or '[topic] tips.'
Hashtag Integration: Highlighting relevant hashtags that improve discoverability while aligning with SEO goals.
Content Relevance: Proposing content ideas, such as captions, videos, or posts, that naturally incorporate the selected keywords for maximum reach.
Provide actionable recommendations for integrating SEO keywords into social media strategies to increase both platform engagement and website traffic. If additional context about the campaign or target audience is needed, ask clarifying questions to refine the keyword research.
Bonus Add-On Prompts
Propose strategies for using SEO keywords as hashtags to boost visibility on Instagram or TikTok.
Suggest techniques for aligning social media content with evergreen and trending search terms.
Highlight methods for tracking the performance of SEO-aligned social media campaigns.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the keyword strategy on specific platforms, such as LinkedIn for B2B or TikTok for Gen Z.
Include methods for balancing trending and evergreen keywords in social media campaigns.
Propose ways to combine keywords with UGC (user-generated content) for authenticity.
Highlight tools for automating social media keyword research, such as Hootsuite or Buffer.
Add recommendations for testing keyword performance through A/B split posts.
WHEN TO USE
To align SEO strategies with social media campaigns for increased visibility.
During social content planning to target search-friendly terms and hashtags.
When boosting organic reach and engagement on platforms with searchable content.
WHEN NOT TO USE
If the campaign is not tied to social media channels or platforms.
When focusing solely on website SEO without social integration.