SEO Keyword Research
SEO Keyword Research for Content Refreshes
This prompt helps marketing teams identify updated SEO keywords to refresh and optimize existing content. It focuses on integrating current search trends, improving keyword relevance, and boosting content rankings for long-term performance.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Content Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze existing content performance metrics, such as organic traffic, bounce rate, and keyword rankings.
Use tools like Google Search Console, SEMrush, or Ahrefs to identify keyword gaps and opportunities.
Research changes in audience behavior or search intent since the content’s original publication.
THE PROMPT
Help identify updated SEO keywords to optimize and refresh [specific content type, such as blog posts, landing pages, or whitepapers]. Focus on:
Keyword Gap Analysis: Identifying new keywords or phrases that the content is missing but are now relevant to the target audience.
Trending Keywords: Recommending terms based on recent trends or changes in search behavior that align with the content’s topic.
Search Intent Alignment: Ensuring keywords reflect updated user intent, such as informational, transactional, or navigational queries.
Competitor Benchmarking: Suggesting keywords where competitors are ranking higher and opportunities for differentiation.
Content Optimization: Proposing ways to integrate refreshed keywords naturally into headlines, subheadings, and body text while improving readability.
Provide actionable recommendations for integrating new keywords into existing content to increase visibility and maintain relevance. If additional context about the audience, topic, or competitors is needed, ask clarifying questions to refine the research.
Bonus Add-On Prompts
Propose methods for identifying low-performing content and updating it with better-performing keywords.
Suggest techniques for integrating refreshed keywords into meta descriptions and alt text for improved rankings.
Highlight strategies for combining refreshed keywords with internal linking for SEO optimization.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific types of content, such as evergreen resources or seasonal pages.
Include methods for tracking the impact of content refreshes on keyword rankings.
Propose strategies for targeting related long-tail keywords during the refresh.
Highlight tools for automating keyword research for multiple content pieces.
Add recommendations for improving content visuals and multimedia elements alongside keyword updates.
WHEN TO USE
To improve performance of existing content that has declined in search rankings.
During periodic content audits or when preparing for seasonal traffic.
When aligning old content with updated SEO strategies or search behaviors.
WHEN NOT TO USE
If content is performing well and does not require optimization.
When focusing on brand-new content creation rather than refreshing existing material.