Design Critique and Iteration
Running a Focused Visual Design Critique
This prompt helps teams conduct a focused critique of the visual design of a product or feature. It evaluates elements like color, typography, imagery, and overall aesthetic consistency to ensure the design aligns with the brand identity and enhances user experience.
Responsible:
Product Design
Accountable, Informed or Consulted:
Design, Product, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Prepare the designs, including key screens or elements that showcase the visual language.
Share brand guidelines or style guides with participants to frame feedback.
Define specific visual elements to critique, such as color palettes or typography.
THE PROMPT
Help conduct a visual design critique for [specific product or feature]. Focus on:
Color Usage: Reviewing the consistency and effectiveness of color choices in guiding user attention and creating hierarchy.
Typography: Evaluating the readability, pairing, and hierarchy of fonts used across different elements.
Imagery and Icons: Assessing the alignment of images, icons, and illustrations with the product’s tone and branding.
Consistency: Ensuring design components follow a cohesive visual language throughout the product.
Impact and Aesthetics: Gathering feedback on how visually engaging and appealing the design is to its intended audience.
Provide recommendations for structuring the critique session, including tools (e.g., Figma, Adobe XD) and methods for capturing and documenting feedback. If additional context about the design goals or brand guidelines is needed, ask clarifying questions to refine the critique.
Bonus Add-On Prompts
Propose methods for evaluating the effectiveness of visual hierarchy in guiding user focus.
Suggest techniques for balancing creativity with branding consistency during critiques.
Highlight strategies for using mood boards or style guides to inform visual design improvements.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the critique on a specific visual component, like iconography or animations.
Include feedback from users to validate the emotional impact of the visuals.
Propose methods to compare visual designs against competitors or industry standards.
Highlight ways to align visual design improvements with accessibility requirements.
Add tools for collecting asynchronous visual design feedback, like Miro boards.
WHEN TO USE
To refine and enhance the visual appeal of a product or feature.
During the design phase to align visual elements with brand identity.
When gathering feedback on how the design resonates with the target audience.
WHEN NOT TO USE
If the visual design is finalized and in production.
When focusing on interaction or functionality rather than aesthetics.