Roadmap Prioritization
Prioritizing Roadmap Features Based on Customer Retention
This prompt helps teams prioritize product roadmap features with a focus on improving customer retention. By analyzing user behavior, pain points, and satisfaction drivers, it ensures that the roadmap emphasizes features that enhance long-term loyalty and reduce churn.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Customer Success, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze churn data and identify common causes.
Collect feedback from long-term users about what keeps them engaged.
Review competitor features that successfully drive retention.
THE PROMPT
Help prioritize features for the product roadmap of [product/service name] to improve customer retention. Focus on:
Identifying features that address recurring pain points or unmet needs that lead to churn.
Highlighting features that enhance the value of the product for long-term users.
Recommending features that incentivize continued engagement (e.g., rewards, customization, or community-building tools).
Proposing a ranked list of retention-focused features, with reasoning based on their expected impact.
If additional details about churn data, user segments, or current feature usage are needed, ask for clarification to refine the prioritization.
Bonus Add-On Prompts
Suggest features that specifically target churn-prone user segments to improve retention.
Propose engagement-boosting updates to prioritize for long-term users.
Identify features that support re-engagement efforts for inactive users.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on features designed for specific user segments, such as power users or new customers.
Include sentiment analysis from churned users to prioritize impactful updates.
Add a comparison of retention-focused features against revenue-impacting ones.
Incorporate loyalty program or gamification elements into feature discussions.
Tailor prioritization for SaaS products, subscription models, or transactional platforms.
WHEN TO USE
To address high churn rates with targeted feature improvements.
During roadmap planning sessions focused on customer loyalty.
When expanding features for long-term user engagement.
WHEN NOT TO USE
If churn data or retention metrics are unavailable or unreliable.
When focusing on acquisition rather than retention strategies.