Website/Landing Pages
Optimizing Landing Pages for Downloadable Resources
This prompt helps marketing teams design landing pages that encourage visitors to download valuable resources, such as whitepapers, eBooks, or guides. It focuses on clearly communicating the resource’s value and creating a seamless download experience.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather details about the resource, such as its title, topic, and key takeaways.
Identify the target audience’s needs and preferences to align messaging.
Prepare visual assets, such as a mock-up of the resource or sample pages.
THE PROMPT
Help draft landing page content to promote the download of [specific resource, such as a guide, whitepaper, or eBook]. Focus on:
Headline and Subheadline: Crafting attention-grabbing headlines that communicate the resource’s relevance and value.
Value Proposition: Clearly explaining how the resource addresses a problem or provides actionable insights for the audience.
Call-to-Action (CTA): Suggesting CTAs like ‘Download Now,’ ‘Access Your Free Guide,’ or ‘Get Your Copy’ to encourage action.
Form Content: Recommending minimal fields (e.g., name, email) to balance lead capture with user convenience.
Visual Elements: Proposing visuals such as resource previews, branded covers, or illustrations that enhance the page’s appeal.
Provide example content and design recommendations tailored to [specific audience or platform] to drive downloads and engagement. If additional details about the resource or audience are needed, ask clarifying questions to refine the approach.
Bonus Add-On Prompts
Propose methods for combining the resource download with lead qualification questions.
Suggest ways to integrate resource previews or excerpts to entice users to download.
Highlight strategies for adding a thank-you page with additional resources or CTAs.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific types of resources, such as technical whitepapers, beginner guides, or industry reports.
Include recommendations for adding trust-building elements, such as author credentials or company logos.
Propose ways to track download performance using tools like HubSpot or Google Analytics.
Highlight methods for integrating the download page with email automation tools for follow-up campaigns.
Add tips for optimizing the page layout for mobile users to ensure accessibility and engagement.
WHEN TO USE
During campaigns aimed at generating leads through high-value resources.
To educate the audience and showcase the brand’s expertise.
When promoting specific reports or guides that align with industry trends.
WHEN NOT TO USE
If the resource lacks clear value or appeal to the target audience.
When focusing on transactional or e-commerce content rather than lead generation.