Journey Mapping
Mapping a Pain Point-Centric Customer Journey
This prompt focuses on creating a customer journey map that identifies and resolves key pain points throughout the user experience. By understanding where users face challenges, teams can prioritize improvements to increase engagement, satisfaction, and loyalty.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Customer Success, Marketing, Design
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Analyze user feedback from surveys, interviews, or support interactions to identify common pain points.
Collect data on user behavior from analytics platforms to detect drop-off points or frustrations.
Define the stages of the customer journey relevant to your product or service.
THE PROMPT
Develop a customer journey map for [product/service name] with a focus on identifying and resolving user pain points. For each stage of the journey:
Highlight common challenges or frustrations users experience.
Explore the underlying causes of these pain points.
Recommend specific actions, features, or strategies to address these issues.
Suggest methods for tracking the effectiveness of the proposed solutions.
If additional information is needed about personas, touchpoints, or challenges, ask clarifying questions to refine the map.
Bonus Add-On Prompts
Suggest tools or techniques for monitoring user pain points at critical journey stages.
Identify opportunities to convert pain points into moments of delight within the journey.
Propose adjustments to product features to directly address key frustrations.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Include emotional impacts of pain points to better understand user perspectives.
Focus on specific channels or touchpoints where most challenges occur.
Incorporate competitor benchmarking to identify industry pain points.
Add user quotes or real examples to contextualize the pain points.
Tailor recommendations based on the severity or frequency of pain points.
WHEN TO USE
When addressing customer complaints or negative feedback.
To improve retention by resolving challenges users face during their journey.
While prioritizing features or updates that address user frustrations.
WHEN NOT TO USE
If pain points have already been extensively analyzed and addressed.
When focusing on high-level strategy without diving into specific user experiences.