Company Culture Initiatives
Launching an Employee Storytelling Campaign to Celebrate Company Culture
This prompt helps HR teams create an employee storytelling campaign to highlight and celebrate company culture. It focuses on engaging employees to share their experiences, fostering connections, and showcasing how the company’s values come to life in day-to-day work.
Responsible:
HR/Recruiting
Accountable, Informed or Consulted:
HR, Leadership, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the company values and identify examples of employees embodying them.
Choose platforms or tools for collecting and sharing stories.
Communicate the purpose and goals of the storytelling campaign to employees.
THE PROMPT
Help design an employee storytelling campaign for [specific software startup] to highlight and celebrate company culture. This campaign should engage employees, showcase core values, and strengthen team connections. Focus on:
Story Themes: Recommending storytelling topics, such as, ‘Ask employees to share personal stories about how they’ve experienced or contributed to the company’s values, such as innovation, teamwork, or customer focus.’
Submission Formats: Suggesting creative ways to collect stories, like, ‘Encourage written, video, or visual submissions to allow employees to express themselves in their preferred format.’
Sharing Platforms: Proposing distribution methods, such as, ‘Feature stories in internal newsletters, on the company intranet, or during all-hands meetings to maximize visibility and engagement.’
Incentives for Participation: Recommending motivation strategies, like, ‘Offer small rewards, such as gift cards or public recognition, for employees who contribute to the campaign.’
Feedback and Engagement: Recommending follow-ups, such as, ‘Encourage teams to reflect on the stories and discuss how they resonate with their own experiences or inspire future actions.’
Provide a detailed plan for creating and launching the storytelling campaign to celebrate company culture and drive employee engagement. If additional details about values or communication channels are needed, ask clarifying questions to refine the campaign.
Bonus Add-On Prompts
Propose strategies for using employee stories to reinforce the company’s mission and vision.
Suggest methods for integrating employee storytelling into onboarding for new hires.
Highlight techniques for amplifying employee stories on external channels, such as LinkedIn or the company blog.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on stories tied to specific themes, like customer success or overcoming challenges.
Include tips for creating prompts to guide employees in crafting their stories.
Propose ways to use storytelling to build bridges between remote and in-office teams.
Highlight tools like Canva or Loom to make story submissions visually engaging.
Add suggestions for turning the campaign into an ongoing series with monthly spotlights.
WHEN TO USE
To celebrate employee contributions and bring company values to life.
During internal culture initiatives or milestones, such as anniversaries or all-hands events.
When addressing disengagement or strengthening connections among employees.
WHEN NOT TO USE
For companies with undefined or unclear core values.
If employees are unlikely to engage due to time constraints or low morale.