Customer Pain Point Identification
Identifying Pain Points Through Workflow Mapping
This prompt helps sales teams uncover customer pain points by guiding prospects to map their workflows and identify bottlenecks, redundancies, or inefficiencies. It focuses on creating a collaborative discussion that reveals challenges your software can solve.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research common workflows and inefficiencies in the target audience’s industry.
Gather examples of how your product improves or automates specific workflow steps.
Prepare tools or templates for mapping workflows visually, such as diagrams or flowcharts.
THE PROMPT
Help develop a conversation strategy to identify pain points by mapping workflows with prospects for [specific task or process]. Focus on:
Mapping the Workflow: Proposing questions to understand each step of their process, such as, ‘Can you walk me through how [specific task] gets completed from start to finish?’ or ‘What tools or systems are involved at each stage?’
Identifying Bottlenecks: Suggesting questions to uncover inefficiencies, such as, ‘Where do you typically see delays or errors?’ or ‘Are there steps that feel more complicated or manual than they should be?’
Exploring Redundancies: Recommending ways to identify duplicated efforts, like, ‘Are there tasks your team repeats often that could be streamlined?’
Positioning Solutions: Proposing ways to align your product with their pain points, such as, ‘Our [feature] automates [specific step], saving teams [specific amount of time or resources].’
Call-to-Action: Including follow-ups to deepen engagement, such as, ‘Would it help if we created a custom solution based on these findings?’
Provide example scripts and email templates to facilitate collaborative workflow discussions that reveal actionable pain points. If additional details about their processes or systems are needed, ask clarifying questions to refine the response.
Bonus Add-On Prompts
Propose strategies for turning mapped workflows into tailored product demonstrations.
Suggest techniques for involving multiple stakeholders in the workflow discussion to uncover broader challenges.
Highlight methods for creating visual workflow maps to clarify pain points and align solutions.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific roles, such as project managers or IT administrators, for tailored workflow mapping.
Include tips for emphasizing automation and time savings during workflow discussions.
Propose ways to incorporate collaborative tools, like Miro or Lucidchart, for real-time mapping.
Highlight tools for integrating workflow insights into CRM systems for ongoing tracking.
Add suggestions for creating follow-up materials that summarize the mapped workflow and solutions offered.
WHEN TO USE
During conversations with prospects who value process improvement and efficiency.
When targeting industries with complex or manual workflows, such as logistics or finance.
To position your product as a tool for streamlining operations and reducing bottlenecks.
WHEN NOT TO USE
If the customer has simple workflows that don’t require improvement.
When targeting prospects uninterested in process mapping or automation.