Customer Pain Point Identification
Identifying Pain Points Through Customer Surveys
This prompt helps sales teams create surveys that identify customer pain points before or during the sales process. It focuses on crafting clear, targeted questions that reveal challenges, priorities, and areas for improvement.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the specific pain points or areas of focus for the survey.
Gather details about the audience’s typical workflows and challenges.
Prepare an incentive or value proposition to encourage survey participation.
THE PROMPT
Help design a customer survey to identify the pain points of [specific target audience or industry] related to [specific task or software function]. Focus on:
Clear Objective: Setting the goal of the survey, such as ‘Identify challenges in managing [specific process]’ or ‘Understand current frustrations with [specific task].’
Targeted Questions: Crafting questions that reveal pain points, such as:‘What is the most time-consuming part of [specific workflow]?’
‘What tools do you currently use, and where do they fall short?’
‘What’s the one thing you’d improve in your current process?’
Response Formats: Recommending the best question formats, such as multiple-choice for quick insights or open-ended for detailed feedback.
Incentivizing Participation: Suggesting ways to encourage responses, such as offering discounts, early access, or other incentives.
Follow-Up Strategy: Proposing methods for using survey results to tailor the sales conversation, such as, ‘Based on your feedback, we’d love to show you how [Product Name] addresses these challenges.’
Provide example survey questions and formats tailored to [specific audience or challenge], ensuring the questions are actionable and relevant. If additional details about the audience’s workflow or pain points are needed, ask clarifying questions to refine the survey.
Bonus Add-On Prompts
Propose strategies for analyzing survey responses to identify common themes or priorities.
Suggest ways to link survey insights to specific product features or benefits in follow-up conversations.
Highlight techniques for integrating survey tools like Typeform or Google Forms into the sales process.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the survey on specific topics, such as automation challenges or team collaboration.
Include recommendations for incorporating survey findings into lead-scoring systems.
Propose ways to use NPS (Net Promoter Score) questions to identify dissatisfaction.
Highlight tools for automating survey distribution and response tracking, such as HubSpot or Qualtrics.
Add suggestions for following up with survey respondents to deepen engagement.
WHEN TO USE
To gather structured insights into customer challenges before or during the sales process.
When targeting new markets or customer segments with unknown pain points.
To align sales conversations with verified customer needs and priorities.
WHEN NOT TO USE
If the audience is unlikely to respond to surveys or provide meaningful feedback.
When dealing with leads already well-qualified with clearly identified challenges.