Market Trends
Identifying Market Trends to Guide Product Development
This prompt assists teams in uncovering and analyzing market trends relevant to their industry or product category. By identifying patterns in customer behavior, technological advancements, or economic shifts, teams can align product strategies with current and future market demands.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Strategy, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collect market research reports, surveys, or polls relevant to the product or industry.
Review summaries or recordings from industry-specific events, webinars, or conferences.
Monitor media coverage or blogs discussing the latest trends in your market.
THE PROMPT
Help identify market trends that could influence the development of [product/service name]. Use data from:
Industry reports or white papers (e.g., Gartner, Forrester, McKinsey).
Surveys or polls targeting our user demographic.
Insights from trade shows, conferences, or webinars in [industry].
Relevant publications or media articles discussing emerging technologies, customer behaviors, or economic conditions.
Summarize the most impactful trends and explain how they could inform [product/service name]’s roadmap or strategy. If additional data sources or audience-specific details are needed, ask clarifying questions to refine the research.
Bonus Add-On Prompts
Highlight trends from survey data that reflect shifting customer expectations for [product category]
Identify technological advancements in industry reports that could influence our product features.
Summarize behavioral patterns observed in recent market polls relevant to our target demographic.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific types of trends, such as technology, customer behavior, or economic shifts.
Tailor the insights for niche markets or geographic regions.
Include a comparative analysis of trends across different user demographics.
Highlight trends with high adoption rates versus emerging ones.
Provide a timeline for when trends are likely to peak or decline.
WHEN TO USE
During early-stage product development to align with market trends.
To validate ideas for features or strategies based on current market shifts.
When exploring expansion into new customer segments or geographies.
WHEN NOT TO USE
If sufficient industry data or reports are unavailable.
When focusing on incremental improvements rather than broader market alignment.