SEO Keyword Research
Identifying High-Impact Keywords for SEO
This prompt helps marketing teams generate a list of high-impact SEO keywords for a specific product, service, or topic. It focuses on identifying keywords with the right balance of search volume, competition, and relevance to attract the target audience and improve organic search rankings.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Content Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the primary goals for SEO efforts, such as lead generation or brand awareness.
Analyze existing content to identify gaps or areas for keyword improvement.
Use tools like Google Keyword Planner, Ahrefs, or SEMrush to gather keyword data.
THE PROMPT
Help identify high-impact SEO keywords for [specific product, service, or topic] to optimize content for organic search traffic. Focus on:
Keyword Relevance: Suggesting keywords closely aligned with the audience’s search intent and the brand’s offerings.
Search Volume: Recommending keywords with adequate search volume to ensure visibility without being overly competitive.
Long-Tail Opportunities: Highlighting niche, long-tail keywords that address specific queries or pain points of the target audience.
Competitive Analysis: Analyzing potential keywords competitors rank for and proposing opportunities to target less competitive terms.
Content Integration: Providing suggestions for incorporating selected keywords naturally into blog posts, landing pages, or other content formats.
Provide actionable recommendations for creating a keyword strategy that improves search rankings and aligns with content goals. If additional details about the target audience or competitors are needed, ask clarifying questions to refine the research.
Bonus Add-On Prompts
Propose a list of geo-specific keywords for targeting local search traffic.
Suggest ways to group keywords by intent (informational, navigational, transactional) for better optimization.
Highlight techniques for prioritizing keywords with seasonal or trending relevance.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the keyword research on specific industries, such as SaaS, e-commerce, or healthcare.
Include methods for identifying trending keywords through platforms like Google Trends.
Propose strategies for combining primary and secondary keywords for better context.
Highlight tools for tracking keyword performance, such as SERP rankings or click-through rates.
Add recommendations for updating keyword lists regularly based on performance metrics.
WHEN TO USE
During the planning phase of an SEO content strategy.
To optimize new or existing content for improved search visibility.
When targeting specific audience segments or geographic regions.
WHEN NOT TO USE
If audience search behaviors or primary content goals are undefined.
When focusing solely on paid search efforts rather than organic traffic.