Competitive Analysis
Identifying Competitor Weaknesses to Exploit
This prompt helps teams analyze competitors’ weaknesses and identify opportunities for differentiation. By understanding areas where competitors fall short, teams can develop targeted strategies to position their product as a superior alternative.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Customer Success, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather user feedback and reviews about competitor products.
Identify common complaints or issues users face with competitor offerings.
Analyze competitors’ business models for areas of inefficiency or limitation.
THE PROMPT
Analyze the weaknesses of competitors in the [industry or market] and identify opportunities for [product/service name] to exploit. Focus on:
Common gaps in competitors’ products, services, or features.
User feedback or complaints about their offerings.
Limitations in their business model, such as pricing, scalability, or customer support.
Recommendations for how [product/service name] can position itself to address these weaknesses and attract their users.
If additional context about competitors, user feedback, or market trends is required, ask clarifying questions to refine the analysis.
Bonus Add-On Prompts
Propose strategies to target users dissatisfied with [specific competitor]’s product weaknesses.
Highlight opportunities to differentiate [product/service name] through better user experience or pricing.
Suggest features or services that fill gaps left by competitors.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on weaknesses relevant to specific user personas or segments.
Include geographic or industry-specific limitations in competitor analysis.
Highlight weaknesses in marketing, branding, or customer support strategies.
Compare weaknesses across both direct and indirect competitors.
Tailor recommendations to align with [product/service name]’s unique strengths.
WHEN TO USE
To uncover opportunities for differentiation from competitors.
When entering a market with established players who have clear gaps.
During product or marketing strategy development to attract dissatisfied users.
WHEN NOT TO USE
If competitor weaknesses are unclear or lack reliable data.
When focusing on internal product development without market context.