User Interviews
Exploring User Preferences for Feature Development
This prompt assists teams in crafting a user interview script to understand which potential features users value most. It focuses on exploring feature priorities, their perceived usefulness, and the trade-offs users are willing to make, helping guide feature development and prioritization.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Design, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define a list of current and potential features to discuss.
Identify the target user segment for the interviews.
Gather insights from previous feedback or competitor analysis to frame questions effectively.
THE PROMPT
Help create a user interview script to explore feature preferences for [product/service name]. Focus on:
Questions to identify which features users find most valuable (e.g., 'Which features of [product/service] do you currently use the most, and why?').
Hypothetical or comparative questions to prioritize new feature ideas (e.g., 'If you could choose between [feature A] and [feature B], which would be more helpful, and why?').
Probing questions to uncover potential pain points the features could address (e.g., 'What challenges do you face that [feature] could solve for you?').
Future-oriented questions to explore how users envision using the product with these features (e.g., 'How would your workflow improve if we added [specific feature]?').
If needed, ask for additional details about the product roadmap or user personas to refine the script.
Bonus Add-On Prompts
Propose follow-up questions to evaluate user trade-offs between simplicity and feature richness.
Create questions to explore how specific features could address unmet user needs.
Suggest ways to test feature desirability using ranking or rating exercises during the interview.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Tailor questions to specific personas based on their unique needs or goals.
Focus on feature usability and integration into existing workflows.
Add emotional and functional responses to evaluate how users feel about proposed features.
Incorporate competitive comparisons for features available in other products.
Include time-saving or efficiency-related discussions for business-focused users.
WHEN TO USE
To prioritize features for upcoming product releases.
When seeking feedback on feature concepts or prototypes.
During product discovery to align with user needs and expectations.
WHEN NOT TO USE
If features are already finalized and in development.
When the focus is on pricing or value assessment rather than feature selection.