User Experience Research
Exploring Emotional Responses to UX Through Journey-Based Research
This prompt helps teams design user experience (UX) research that captures emotional responses during key points of the user journey. It focuses on understanding how users feel at different stages, uncovering opportunities to reduce friction and enhance satisfaction.
Responsible:
Product Design
Accountable, Informed or Consulted:
Design, Product, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the user journey stages and key touchpoints to investigate.
Identify the target audience and recruit participants.
Prepare prototypes, scripts, or scenarios to guide the research.
THE PROMPT
Help design a UX research study to explore emotional responses during key moments of the user journey for [specific product or feature]. Focus on:
Journey Mapping: Identifying critical touchpoints, such as onboarding, task completion, or troubleshooting, to investigate emotional responses.
Emotional Metrics: Incorporating methods to measure user emotions, such as self-reported feedback (e.g., Likert scales) or behavioral indicators (e.g., time spent, hesitation).
Observation Techniques: Using tools like usability testing, screen recordings, or think-aloud protocols to capture real-time emotional reactions.
Pain Points and Highs: Identifying where users feel frustration, confusion, delight, or achievement.
Improvement Opportunities: Translating emotional insights into actionable recommendations to enhance the user experience.
Provide specific recommendations for structuring the study, including tools (e.g., Hotjar, Lookback, or Journey Mapping software) and techniques for synthesizing emotional feedback. If additional details about the product, audience, or journey stages are needed, ask clarifying questions to refine the suggestions.
Bonus Add-On Prompts
Propose methods to capture subtle emotional cues during user interactions with the product.
Suggest techniques for mapping user emotions alongside task flows for deeper insights.
Highlight strategies for prioritizing areas of emotional friction for UX improvements.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific emotions, such as trust, frustration, or excitement.
Include methods for tracking changes in emotional responses over multiple sessions.
Propose techniques for collecting real-time emotional feedback during live product use.
Highlight tools for visualizing emotional data, such as emotion graphs or heatmaps.
Add recommendations for integrating emotional insights into iterative design processes.
WHEN TO USE
To understand how users feel at critical points of interaction with the product.
During redesigns to identify and address emotional friction points.
When seeking to amplify positive emotions, such as delight or satisfaction.
WHEN NOT TO USE
If the product is purely functional with minimal user interaction.
When focusing only on quantitative metrics, like task completion rates.