Market Trends
Exploring Emerging Customer Demands in a Growing Market
This prompt helps teams identify and understand emerging customer demands in a market that is experiencing growth. It focuses on uncovering new or evolving needs that can guide product features and strategies to align with shifting expectations.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather growth forecasts and customer behavior insights for the target market.
Monitor online discussions and reviews in forums like Reddit, Quora, or niche communities.
Review industry event content or summaries related to market trends.
THE PROMPT
Conduct research to identify emerging customer demands in the [specific market or industry] that is currently growing. Use insights from:
Reports or forecasts from market research firms (e.g., IBISWorld, Statista, Deloitte).
Social media and online community discussions relevant to [industry/product category].
Feedback from industry webinars or panels discussing customer expectations.
Data from user behavior surveys and polls conducted by trusted organizations.
Summarize key findings about customer demands and suggest how [product/service name] can address these needs through product features or positioning. If additional data sources or specific market segments need exploration, ask clarifying questions to refine the research.
Bonus Add-On Prompts
Highlight emerging customer expectations from recent industry forecasts and their implications for [product/service name].
Identify customer pain points mentioned in social media forums that reflect new demands.
Propose ways to align product updates with the fastest-growing user needs in [specific market].
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on a specific customer demographic within the growing market.
Include comparisons with stagnant or declining markets to identify unique demands.
Add visualizations, such as demand curves or growth charts, to clarify findings.
Highlight geographic differences in emerging demands, if relevant.
Tailor recommendations for early adopters versus late adopters within the market.
WHEN TO USE
To align product development with new customer expectations in a growing market.
During expansion into rapidly evolving industries.
When prioritizing features that address fresh customer pain points.
WHEN NOT TO USE
If the market is highly saturated with static customer needs.
When focusing solely on established customer preferences.