Stakeholder Communication
Establishing Stakeholder Communication for Product Launches
This prompt helps leadership craft a stakeholder communication strategy for product launches. It focuses on keeping stakeholders informed about timelines, goals, and outcomes while ensuring their engagement and support throughout the launch process.
Responsible:
Leadership
Accountable, Informed or Consulted:
Leadership, Strategy, Sales, Product, Operations, Marketing, HR, Finance, Engineering
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the product launch objectives and expected outcomes.
Identify and categorize stakeholders based on their roles and interests in the launch.
Collaborate with marketing, product, and sales teams to align on timelines and messaging.
THE PROMPT
Help create a stakeholder communication plan for the launch of [specific product or feature]. Focus on:
Launch Objectives: Clearly defining the purpose and goals of the product launch, such as market penetration, customer adoption, or revenue growth.
Stakeholder Mapping: Identifying key stakeholders, such as internal teams, investors, partners, or early adopters, and tailoring communication to their priorities.
Timeline and Milestones: Establishing a schedule for sharing updates, such as pre-launch previews, go-live announcements, and post-launch performance metrics.
Messaging and Channels: Crafting targeted messages for each stakeholder group and recommending communication channels, such as press releases, emails, or webinars.
Feedback and Iteration: Creating opportunities for stakeholders to provide input or raise concerns, ensuring their feedback is integrated into the launch process.
Provide actionable recommendations for structuring the communication plan to ensure clarity and alignment. If additional details about the product or stakeholders are needed, ask clarifying questions to enhance the plan.
Bonus Add-On Prompts
Propose methods for creating a post-launch report to share outcomes with stakeholders.
Suggest techniques for keeping investors engaged and informed throughout the launch timeline.
Highlight strategies for addressing stakeholder concerns during unexpected launch challenges.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the plan on specific types of launches, such as beta releases or global rollouts.
Include methods for integrating stakeholder feedback into the product roadmap.
Propose ways to visualize launch progress using timelines or dashboards.
Highlight tools for automating communication updates, such as CRM platforms.
Add recommendations for celebrating milestones to maintain stakeholder enthusiasm.
WHEN TO USE
During planning and execution phases of a product or feature launch.
To keep stakeholders aligned and engaged with the launch objectives.
When managing high-visibility or high-stakes product introductions.
WHEN NOT TO USE
If the product launch objectives or timeline are undefined.
When focusing solely on internal team execution without external stakeholder communication.