Customer Product Communications
Developing Social Media Campaigns for Customer Product Announcements
This prompt helps marketing teams plan and create social media campaigns to communicate product announcements to customers. It focuses on tailoring content to platforms, maximizing engagement, and providing clear, actionable information.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Communications
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the key goals of the campaign, such as awareness, engagement, or user adoption.
Gather product visuals, testimonials, or use case examples to include in posts.
Research audience preferences for content types and platforms.
THE PROMPT
Help develop a social media campaign to announce [specific product update, feature launch, or improvement] to customers. Focus on:
Core Messaging: Defining the primary message to highlight the product’s value and how it addresses customer needs.
Platform-Specific Content: Proposing tailored content formats for platforms like Instagram (e.g., Reels, carousels), LinkedIn (e.g., professional posts), or Twitter (e.g., concise threads).
Engagement Tactics: Recommending interactive elements, such as polls, Q&A sessions, or hashtags, to encourage customer participation and feedback.
Visual Content: Suggesting visuals like infographics, screenshots, or teaser videos to showcase the product in action.
Call-to-Action (CTA): Including CTAs like ‘Discover More,’ ‘Join the Discussion,’ or ‘Learn How It Works’ to guide users toward deeper engagement.
Provide a campaign outline with example post drafts and content ideas tailored to [specific platforms]. If additional details about the product or audience are needed, ask clarifying questions to improve the campaign strategy.
Bonus Add-On Prompts
Propose strategies for using paid ads to amplify the reach of product announcements on social media.
Suggest methods for involving influencers or brand ambassadors in the campaign to boost credibility.
Highlight ways to repurpose social media content into newsletters or blog posts for multi-channel promotion.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the campaign on niche audiences, such as early adopters or industry professionals.
Include strategies for A/B testing post formats or messaging to find what resonates.
Propose ways to tie the campaign to broader marketing efforts, such as webinars or email newsletters.
Highlight tools for scheduling and monitoring posts, like Buffer or Sprout Social.
Add tips for analyzing campaign metrics, such as engagement rates and click-throughs, to optimize future announcements.
WHEN TO USE
To announce new features or updates to a broad customer base.
During campaigns aimed at increasing awareness and engagement on social platforms.
When aligning product communications with social media trends and user behaviors.
WHEN NOT TO USE
If the update is not relevant or engaging enough for social media promotion.
When focusing on private, direct communication with customers instead of public platforms.