Customer Product Communications
Developing Customer Communication Plans for New Feature Rollouts
This prompt helps marketing teams create a comprehensive plan for communicating the launch of a new product feature to customers. It focuses on crafting multi-channel messaging, ensuring consistency, and providing educational resources to drive adoption.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success, Communications
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the feature’s purpose, benefits, and target audience.
Identify the customer segments most likely to benefit from or engage with the feature.
Collaborate with product and customer success teams to align messaging with feature functionality.
THE PROMPT
Help develop a communication plan for launching [specific new feature] to customers. Focus on:
Key Messaging: Defining the core message that highlights the feature’s value and benefits.
Channel Strategy: Recommending communication channels, such as email, social media, in-app notifications, or blog posts, to reach customers effectively.
Educational Content: Proposing materials like FAQs, how-to guides, or short tutorial videos to help customers understand and use the feature.
Engagement Tactics: Suggesting ways to encourage customer interaction, such as live Q&A sessions, webinars, or user surveys.
Feedback Mechanism: Recommending methods for gathering customer feedback on the feature, such as follow-up surveys or feedback forms.
Provide an outline of the communication plan, including content suggestions and timelines for each channel. If additional details about the feature or customer base are needed, ask clarifying questions to refine the strategy.
Bonus Add-On Prompts
Propose a schedule for staggered announcements, starting with beta users and expanding to the broader customer base.
Suggest methods for integrating the feature rollout into onboarding emails or welcome sequences.
Highlight techniques for using customer feedback to refine messaging after the launch.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on feature rollouts specific to certain industries, such as SaaS or e-commerce.
Include strategies for testing messaging on smaller customer groups before full rollout.
Propose ways to incentivize early adopters, such as exclusive tutorials or discounts.
Highlight tools for managing multi-channel communication campaigns, such as HubSpot or Intercom.
Add recommendations for aligning the communication plan with product analytics to measure adoption rates.
WHEN TO USE
During new feature launches to ensure effective communication and customer engagement.
To provide customers with educational resources that encourage adoption.
When aligning marketing, product, and customer success efforts for a consistent message.
WHEN NOT TO USE
If the feature is not ready for release or lacks clear customer benefits.
When focusing on purely internal updates rather than customer-facing communications.