Sales Script Creation
Developing a Sales Script for Introductory Cold Calls
This prompt helps sales teams create a concise and engaging script for cold calls. It focuses on capturing the prospect’s attention, conveying the value of the software, and encouraging the next step, such as scheduling a demo or call.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research the target audience’s common challenges, industry trends, and workflows.
Prepare a list of key benefits and differentiators of the software.
Identify relevant success stories or statistics to reference in the conversation.
THE PROMPT
Help craft a sales script for cold calls to introduce [specific software product or service] to [specific audience, such as IT managers or small business owners]. Focus on:
Opening Hook: Starting with an attention-grabbing statement, such as, ‘Hi [Name], I noticed [specific insight about their company or industry], and I wanted to share how we’re helping companies like yours.’
Pain Point Highlight: Quickly addressing a common challenge, like, ‘Many [industry/role] leaders tell us they struggle with [specific pain point], which impacts [specific outcome].’
Value Proposition: Clearly explaining how your product solves the issue, such as, ‘Our [Product Name] automates [specific process], saving teams [specific amount of time/money].’
Engagement Question: Asking an open-ended question to start a conversation, like, ‘How are you currently handling [specific challenge]?’
Call-to-Action: Concluding with a clear next step, such as, ‘Would you be open to a quick call to explore how we can help, or is there someone on your team who’d be a better fit for this conversation?’
Provide an example script with placeholders for personalization, ensuring it’s concise, conversational, and action-oriented. If additional insights about the prospect or product are required, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose strategies for overcoming objections during cold calls, such as concerns about time or relevance.
Suggest variations of opening hooks tailored to specific industries or roles.
Highlight techniques for keeping the conversation engaging and focused on the prospect’s needs.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on specific verticals, such as healthcare, finance, or retail.
Include suggestions for incorporating humor or creativity into the opening hook.
Propose ways to adjust the script for voicemail messages or email follow-ups.
Highlight tools for tracking call performance and optimizing scripts, such as Gong or Outreach.io.
Add tips for building rapport quickly, such as using LinkedIn insights or shared connections.
WHEN TO USE
During outreach campaigns targeting new leads or markets.
To engage prospects who are unfamiliar with your product or brand.
When refining cold call strategies for higher conversion rates.
WHEN NOT TO USE
If the audience has already been qualified or engaged through other channels.
When targeting decision-makers who prefer email or formal introductions.