Journey Mapping
Developing a Detailed, Customized Customer Journey Map
This prompt enables teams to create an in-depth, customized customer journey map by breaking down traditional stages (e.g., awareness, consideration, decision, retention) into more granular sub-stages. This detailed approach captures nuanced user actions, emotions, and needs, offering actionable insights to improve every facet of the customer experience.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Customer Success, Design
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define your traditional customer journey stages (e.g., awareness, consideration, decision, retention, advocacy).
Collect user data, feedback, and analytics to identify actions, emotions, and pain points at each stage.
Analyze competitors’ customer journeys to find opportunities for differentiation.
THE PROMPT
Help develop a detailed, customized customer journey map for [product/service name] that expands traditional stages into granular sub-stages. For each stage (e.g., awareness, consideration, decision, retention, advocacy), break it down further by identifying:
Sub-stages within the main stage (e.g., 'awareness' could include initial discovery, interest building, and information search).
Specific user actions and goals for each sub-stage.
Emotions or thought processes that users experience as they progress.
Challenges or friction points unique to each sub-stage.
Opportunities to delight users or exceed expectations at specific points.
If more context is needed, such as target audience details, industry specifics, or key objectives, ask clarifying questions to ensure the map reflects a highly customized user journey.
Bonus Add-On Prompts
Suggest content or campaigns tailored for sub-stages in the expanded journey map (e.g., from initial discovery to interest building).
Identify strategies to address user friction at specific sub-stages within the decision phase.
Propose innovative touchpoints to enhance the user experience in lesser-addressed sub-stages of the journey.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Include detailed user personas to tailor the sub-stages further.
Add KPIs or metrics for each sub-stage to measure effectiveness.
Focus on specific channels (e.g., mobile, in-person) to enrich the journey’s relevance.
Incorporate storytelling elements to align the journey with user emotions.
Use predictive modeling to anticipate how users might navigate sub-stages in the future.
WHEN TO USE
When seeking a deeper understanding of complex user behaviors.
To design highly tailored experiences for specific audience segments.
During efforts to innovate and differentiate from competitors with basic journey maps.
WHEN NOT TO USE
If user data or feedback is too sparse to support granular mapping.
When focusing on broad strategy without the need for detailed tactical insights.