User Interviews
Designing User Interview Questions for Onboarding Experiences
This prompt helps teams create a targeted question set for user interviews focused on the onboarding process. It ensures a deep dive into user perceptions, pain points, and opportunities to improve their first interactions with the product or service.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Design, Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Review the existing onboarding flow and identify areas for potential improvement.
Define the goals for the interviews (e.g., reducing drop-offs, improving ease of use).
Gather initial feedback or data on onboarding performance to inform question design.
THE PROMPT
Develop a list of interview questions to evaluate the onboarding experience for [product/service name]. Focus on:
Questions that explore user expectations before starting the onboarding process (e.g., 'What were you hoping to accomplish when you first signed up?').
Insights into the clarity and usability of the onboarding steps (e.g., 'Were there any parts of the onboarding process that felt confusing or overwhelming?').
Emotional responses during onboarding (e.g., 'How did you feel as you went through the setup process?').
Suggestions for improving the experience (e.g., 'What could we add or change to make the process easier for you?').
If needed, ask for more details about the onboarding design or user segment to tailor the questions further.
Bonus Add-On Prompts
Propose follow-up questions to understand why users drop off during onboarding.
Suggest ways to explore user satisfaction with the speed and ease of onboarding.
Develop questions to compare onboarding expectations with actual experiences.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on onboarding for specific user types (e.g., first-time users, returning users).
Include scenario-based questions to understand how users interact with key onboarding steps.
Tailor questions to evaluate specific onboarding tools (e.g., tutorials, guides).
Add time-focused questions to explore perceptions of onboarding length or complexity.
Incorporate competitor comparisons if onboarding is a differentiator in the market.
WHEN TO USE
To improve the onboarding experience and reduce user drop-off rates.
When seeking insights on first impressions of the product or service.
To test new onboarding flows or features.
WHEN NOT TO USE
If no onboarding process exists or is available for review.
When feedback is needed for general product usability rather than onboarding.