Customer Product Communications
Designing In-App Messages for Product Announcements
This prompt helps marketing teams create concise and engaging in-app messages to communicate product updates, new features, or improvements to customers. It focuses on delivering value-driven messaging directly where users interact with the product, ensuring high visibility and relevance.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success, Communications
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify the product update or feature and its target user groups.
Define the desired action or behavior users should take after seeing the message.
Collaborate with product teams to determine optimal in-app placement and triggers for the message.
THE PROMPT
Help craft in-app messages to announce [specific product update, feature, or improvement] to customers. Focus on:
Headline and Subheadline: Crafting attention-grabbing headlines that quickly convey the update’s value or importance.
Core Message: Clearly explaining what’s new and how it benefits the user, ensuring brevity and clarity.
Call-to-Action (CTA): Suggesting CTAs like ‘Learn More,’ ‘Try It Now,’ or ‘Explore the Feature’ to guide users toward engagement.
Timing and Placement: Recommending optimal timing and locations within the app to deliver the message, such as the dashboard, onboarding screens, or during related actions.
Visual and Interactive Elements: Proposing visuals like icons, tooltips, or animations to make the message engaging and user-friendly.
Provide example drafts for the in-app messages tailored to [specific user actions or scenarios]. If additional details about the product or audience are needed, ask clarifying questions to refine the content further.
Bonus Add-On Prompts
Propose strategies for integrating interactive elements, such as guided tours or tooltips, with in-app messages.
Suggest ways to personalize in-app messages based on user behavior or segment.
Highlight methods for testing message effectiveness through A/B testing or usage analytics.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific user journeys, such as onboarding or feature discovery.
Include tips for incorporating user feedback into future iterations of the message.
Propose ways to segment messages based on user activity, such as frequency or engagement level.
Highlight tools for creating and tracking in-app messages, like Intercom or Appcues.
Add suggestions for linking in-app messages to detailed help resources or tutorials.
WHEN TO USE
To announce updates or features directly within the product for high visibility.
During campaigns aimed at increasing user adoption or engagement.
When targeting active users with relevant and timely information.
WHEN NOT TO USE
If the message lacks a clear benefit or action for the user.
When focusing on passive channels like email or social media instead of real-time interaction.