Feature/Product Validation
Designing a Validation Survey for Feature Prioritization
This prompt helps teams design a survey to validate and prioritize a feature or product concept based on user preferences and needs. It focuses on gathering actionable data to ensure the feature aligns with user expectations and adds value.
Responsible:
Product Design
Accountable, Informed or Consulted:
Design, Product, Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the feature’s key objectives and how it fits within the product roadmap.
Identify the target audience for the survey based on user demographics or behavior.
Draft a list of questions that cover both qualitative and quantitative insights.
THE PROMPT
Help design a validation survey to prioritize [specific feature or product idea]. Focus on:
Audience Targeting: Identifying the ideal user segments for the survey to ensure relevant feedback.
Survey Questions: Crafting questions that assess interest, perceived value, and potential usage of the feature.
Comparative Feedback: Including ranking or rating questions to compare the proposed feature against existing ones or other concepts.
Pain Points and Expectations: Adding open-ended questions to capture unmet needs or feature expectations.
Actionable Insights: Structuring the survey to provide clear data for prioritizing feature development.
Provide recommendations for survey distribution (e.g., email, in-app prompts, social media) and tools (e.g., Google Forms, Typeform, SurveyMonkey) to optimize engagement. If additional details about the audience or feature are needed, ask clarifying questions to refine the suggestions.
Bonus Add-On Prompts
Propose ways to phrase survey questions for maximum clarity and relevance.
Suggest methods for incentivizing users to participate in feature validation surveys.
Highlight techniques for analyzing survey results to prioritize feature development.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the survey on specific feature aspects, such as functionality or pricing.
Include comparisons with competitor features to gauge user preferences.
Propose ways to test feature adoption potential based on survey responses.
Tailor questions for different user types, such as power users vs. new users.
Highlight survey designs optimized for mobile users to increase response rates.
WHEN TO USE
During the planning phase to validate and prioritize feature ideas.
To gather user input on whether a feature aligns with their needs.
When comparing multiple feature concepts to decide on development priorities.
WHEN NOT TO USE
If the feature is non-negotiable and already slated for development.
When relying on qualitative methods like interviews rather than surveys.