Journey Mapping
Designing a Future-State Customer Journey Map
This prompt assists teams in crafting a future-state customer journey map that envisions the ideal user experience for their product or service. It helps identify opportunities for innovation, align teams around long-term goals, and set actionable steps for achieving the desired user experience.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Marketing, Customer Success, Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Document the current customer journey and identify existing gaps or pain points.
Define long-term goals and vision for the user experience.
Collect industry trends or competitor benchmarks to inspire future-state ideas.
THE PROMPT
Help design a future-state customer journey map for [product/service name]. Envision the ideal experience for users by outlining:
Key user actions and outcomes at each stage (awareness, consideration, purchase, retention, advocacy).
Opportunities for innovation or improvement compared to the current journey.
Ideal touchpoints and interactions that enhance the user experience.
Steps or strategies required to transition from the current state to the future state.
If more information is needed about the current customer journey or specific objectives, ask clarifying questions to refine the map.
Bonus Add-On Prompts
Propose innovations for improving the [specific stage] of the future-state journey.
Identify potential barriers to achieving the future-state journey and suggest ways to overcome them.
Develop a phased roadmap to implement changes required for the future-state experience.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Include KPIs to measure the success of transitioning to the future state.
Tailor the map for specific personas with unique future needs.
Incorporate emerging technologies or industry trends into the future journey.
Focus on a single critical stage for immediate impact, if the full journey is too complex.
Emphasize emotional and experiential factors to create a more engaging vision.
WHEN TO USE
During strategic planning or product roadmap discussions.
When aiming to innovate or differentiate from competitors.
To align teams around a shared vision for future user experiences.
WHEN NOT TO USE
If the current state of the customer journey is unclear or undefined.
When focusing on immediate operational improvements rather than long-term planning.