Campaign Brainstorming/Development
Designing a Campaign for Driving Referrals
This prompt helps marketing teams develop a campaign to encourage existing customers to refer new users. It focuses on creating compelling incentives, simplifying the referral process, and leveraging the trust between existing and potential customers to boost conversions.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Customer Success, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify customer segments most likely to participate in referral campaigns.
Research competitive referral programs to understand best practices and potential differentiators.
Collaborate with customer success and product teams to align rewards with audience expectations.
THE PROMPT
Help create a referral campaign for [specific product, service, or brand] to drive new customer acquisition through word-of-mouth. Focus on:
Incentive Design: Crafting appealing rewards for both the referrer and the referee, such as discounts, credits, or exclusive perks.
Simplifying the Process: Recommending ways to make the referral process easy and seamless, such as personalized referral links or integrated sharing buttons.
Messaging Strategy: Proposing clear and engaging messages that highlight the benefits of the referral program and encourage participation.
Promotion Channels: Identifying the best platforms to promote the referral campaign, such as email, in-app notifications, or social media.
Tracking and Optimization: Suggesting methods to track referral activity and measure success, such as referrals generated, conversion rates, or lifetime value of referred customers.
Provide actionable recommendations for structuring the referral campaign and ensuring it appeals to both referrers and referees. If additional details about the product or audience are needed, ask clarifying questions to tailor the approach.
Bonus Add-On Prompts
Propose strategies for incentivizing high-value customers to generate more referrals.
Suggest ways to incorporate gamification elements, such as tiered rewards, into the referral program.
Highlight techniques for leveraging social proof to boost the credibility of the referral campaign.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the referral program on specific customer actions, such as subscribing or completing a purchase.
Include methods for testing different incentive types to determine the most effective option.
Propose ways to integrate referral campaigns into loyalty programs for added value.
Highlight tools for managing referrals, such as ReferralCandy or Yotpo.
Add recommendations for creating promotional materials, like FAQs or how-to videos, to support participants.
WHEN TO USE
To leverage satisfied customers as advocates for acquiring new users.
During growth campaigns to expand the customer base efficiently.
When aligning marketing efforts with retention and acquisition strategies.
WHEN NOT TO USE
If the product or service lacks a strong customer base to act as referrers.
When focusing on brand awareness rather than direct customer acquisition.