Customer Product Communications
Creating Multi-Channel Communication Plans for Customer Feedback Requests
This prompt helps marketing teams design multi-channel communication strategies to solicit feedback on products or features from customers. It focuses on crafting effective messaging for email, in-app notifications, and social media to maximize participation and collect actionable insights.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success, Communications
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the goal of the feedback request, such as feature improvement or user experience insights.
Identify target customer segments most relevant to the feedback.
Prepare tools for collecting feedback, such as survey forms or integrated app widgets.
THE PROMPT
Help develop a communication plan to request feedback on [specific product, feature, or service] from customers. Focus on:
Key Messaging: Crafting clear, engaging messages that explain why customer feedback is valuable and how it will be used to improve their experience.
Channel Strategy: Recommending the best channels, such as email, in-app messages, or social media posts, to reach different customer segments effectively.
Engagement Tactics: Suggesting ways to encourage participation, such as incentives (e.g., discounts, gift cards) or exclusive previews of new features.
Call-to-Action (CTA): Proposing CTAs like ‘Share Your Feedback,’ ‘Take the Survey,’ or ‘Help Us Improve’ to guide customers to the feedback form or tool.
Follow-Up Strategy: Recommending methods for thanking participants and sharing results or actions taken based on their input.
Provide an outline for the communication plan with example messages tailored to [specific audience or platform]. If additional details about the feedback goal or customer preferences are needed, ask clarifying questions to refine the approach.
Bonus Add-On Prompts
Propose methods for integrating feedback requests into customer support interactions or live chats.
Suggest techniques for designing brief, engaging surveys that maximize response rates.
Highlight ways to personalize feedback requests based on recent customer interactions or usage patterns.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the feedback campaign on specific user groups, such as power users or trial customers.
Include tips for linking feedback requests to loyalty programs or rewards.
Propose ways to track feedback participation rates across different channels.
Highlight tools for managing feedback campaigns, such as Typeform or SurveyMonkey.
Add recommendations for analyzing feedback trends and sharing actionable results with customers.
WHEN TO USE
To gather customer insights for improving products or services.
During feature development or beta testing to validate decisions.
When fostering a sense of collaboration and trust with customers.
WHEN NOT TO USE
If the feedback request is vague or lacks a clear purpose.
When targeting inactive or disengaged customers without a plan for reactivation.