Website/Landing Pages
Creating Landing Pages for Free Trial Sign-Ups
This prompt helps marketing teams craft landing pages designed to encourage free trial sign-ups for products or services. It focuses on presenting a compelling case for trying the product, simplifying the sign-up process, and highlighting benefits to maximize conversions.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather a list of features and benefits offered during the free trial period.
Analyze competitors’ trial sign-up pages to identify differentiation opportunities.
Prepare supporting visuals, such as screenshots, demo videos, or testimonials.
THE PROMPT
Help create landing page content to promote free trial sign-ups for [specific product or service]. Focus on:
Headline and Subheadline: Crafting concise, attention-grabbing lines that emphasize the benefits of the free trial and eliminate risk for users.
Key Benefits: Clearly highlighting what users will gain during the trial, such as specific features, tools, or value-added services.
Call-to-Action (CTA): Proposing CTAs like ‘Start Your Free Trial,’ ‘Try It Free,’ or ‘Get Started Now’ to inspire immediate action.
Trust Builders: Including elements like testimonials, user reviews, or statistics that validate the product’s effectiveness.
Form Optimization: Suggesting ways to streamline the sign-up process, such as using minimal fields, social login options, or no credit card requirements.
Provide example copy and layout recommendations tailored to [specific target audience or industry] to improve engagement and conversions. If additional details about the product or audience are needed, ask clarifying questions to refine the content.
Bonus Add-On Prompts
Propose strategies for emphasizing no-commitment or cancel-anytime policies to ease user hesitations.
Suggest ways to integrate explainer videos or product walkthroughs on the page for added clarity.
Highlight techniques for including a FAQ section addressing common trial-related questions.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific industries, such as SaaS or fitness, to tailor the content.
Include recommendations for creating an email follow-up series post-trial.
Propose ways to track sign-up and conversion metrics using tools like Google Analytics.
Highlight tools for creating landing pages, such as Instapage or Leadpages.
Add tips for incorporating limited-time trial offers to create urgency.
WHEN TO USE
To increase trial sign-ups during targeted campaigns or launches.
When optimizing existing trial pages to improve conversion rates.
During product rollouts or promotional periods.
WHEN NOT TO USE
If the product’s trial period lacks clear benefits or appeal.
When focusing on sales conversions rather than trials.