Product Requirement Documents
Creating a PRD for Localization and Regional Customization
This prompt helps product managers create a Product Requirement Document (PRD) for adding localization and regional customization to a product. It focuses on defining language, cultural, and functional adaptations to improve the product’s usability in different regions.
Responsible:
Product Management
Accountable, Informed or Consulted:
Product, Engineering, Marketing, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify the regions or languages targeted for localization and their specific needs.
Gather input from local market experts or user research.
Collaborate with engineering to assess technical feasibility and infrastructure changes.
THE PROMPT
Help create a Product Requirement Document (PRD) for implementing localization and regional customization for [specific product or feature]. Focus on:
Localization Goals: Defining the objectives of localization, such as improving accessibility, increasing market adoption, or enhancing user satisfaction in specific regions.
Content Adaptation: Documenting requirements for language translation, currency formats, date/time formats, and cultural nuances.
Technical Requirements: Outlining changes to infrastructure, such as support for multi-language databases, region-specific APIs, or geolocation-based content delivery.
User Workflows: Highlighting how localization affects key workflows, such as onboarding or checkout processes.
Compliance: Ensuring adherence to regional legal and regulatory standards, such as GDPR or local e-commerce laws.
Provide recommendations for structuring the PRD to include collaboration between product, marketing, and localization teams. If additional details about the target regions or languages are needed, ask clarifying questions to refine the document.
Bonus Add-On Prompts
Propose ways to document cultural considerations and adaptations for specific regions in the PRD.
Suggest methods for testing localized versions of the product before launch.
Highlight strategies for managing ongoing updates to localized content.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Tailor the PRD for specific localization goals, such as language support or payment methods.
Include methods for documenting accessibility requirements for each region.
Propose strategies for integrating feedback from regional users into the localization process.
Highlight tools for managing translations and cultural customizations, such as CMS platforms.
Add recommendations for tracking the success of localized features through regional analytics.
WHEN TO USE
When expanding a product into new regions or languages.
During the development of features that require cultural or regional adaptations.
To align teams on the scope and goals of localization efforts.
WHEN NOT TO USE
If the product is only intended for a single region or language.
When localization efforts are exploratory without a defined target market.