Customer Pitch Decks
Creating a Pitch Deck for New Market Expansion
This prompt helps sales teams craft a pitch deck targeting prospects in a new market or industry. It focuses on positioning your software as a tailored solution for the unique challenges and goals of the market, using relevant case studies, metrics, and tailored messaging.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research the market’s challenges, trends, and key decision-makers’ priorities.
Identify relevant case studies, testimonials, or data points that align with the new market’s goals.
Collaborate with product and marketing teams to refine messaging and positioning for the market.
THE PROMPT
Help create a pitch deck for [specific software product or service] designed to target [specific market or industry]. Focus on:
Market Introduction Slide: Opening with a slide that highlights your understanding of the industry’s unique challenges, such as, ‘Empowering [Industry] with Smarter Solutions for [Specific Goal].’
Pain Point Slide: Defining key challenges in the market, supported by industry data or insights, such as, ‘[Industry] leaders face increasing pressure to [specific challenge, like streamline operations or reduce costs].’
Solution Overview Slide: Showcasing how your product solves these pain points, focusing on tailored features or benefits most relevant to the market.
Competitive Differentiation: Including a slide that highlights your unique advantages in the market, such as, ‘Unlike [Competitor], [Product Name] offers [specific benefit].’
Success Stories: Sharing case studies or testimonials from customers in similar industries or use cases, even if indirectly relevant.
Call-to-Action Slide: Closing with a clear next step, such as scheduling a demo, starting a pilot program, or attending an informational session, like, ‘Let’s explore how [Product Name] can transform your business.’
Provide an example structure for the pitch deck tailored to [specific market or audience], ensuring it highlights unique value and builds credibility. If additional details about the market’s trends or needs are required, ask clarifying questions to refine the deck.
Bonus Add-On Prompts
Propose strategies for including industry-specific benchmarks or trends in the deck to build relevance.
Suggest methods for tailoring visuals and messaging to resonate with the new market’s cultural or operational nuances.
Highlight techniques for addressing objections specific to early adoption in a new market.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the pitch deck on specific roles or functions within the target market.
Include tips for addressing market entry objections, such as concerns about scalability or relevance.
Propose ways to integrate testimonials from pilot customers in the new market.
Highlight tools for creating industry-specific visuals and branding, such as Adobe Illustrator or Figma.
Add suggestions for testing the deck’s effectiveness with focus groups or industry experts.
WHEN TO USE
During sales initiatives targeting a new industry or geographic market.
When adapting your software’s messaging for emerging customer segments.
To build awareness and credibility in an unfamiliar market.
WHEN NOT TO USE
If the product lacks clear relevance to the new market’s needs or goals.
When addressing existing markets where messaging is already established.