Objection Handling Tips
Crafting Responses to Price Objections
This prompt helps sales teams develop clear and persuasive responses to customer objections about pricing. It focuses on demonstrating value, providing context, and maintaining a collaborative tone to turn price concerns into opportunities for deeper engagement.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Customer Success
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather data on the product’s ROI, time-saving features, or other measurable benefits.
Identify common pricing objections from previous sales interactions.
Prepare success stories or testimonials that demonstrate value for similar customers.
THE PROMPT
Help craft responses to pricing objections for [specific software product or service]. Focus on:
Understanding the Objection: Proposing questions to explore the customer’s concerns, such as ‘Could you share more about your budget priorities?’ or ‘What specific value do you need to see to justify the investment?’
Highlighting Value: Offering strategies to emphasize the product’s ROI, time-saving benefits, or unique features, such as ‘Our automation features save an average of 10 hours per week, which offsets the cost in [specific timeframe].’
Flexible Solutions: Recommending ways to offer tiered pricing, trials, or custom plans to address budget limitations without undervaluing the product.
Reassurance: Crafting responses that reaffirm the product’s quality and align with customer needs, such as ‘We’re confident this will help you achieve [specific goal].’
Closing with Confidence: Suggesting call-to-action phrases that encourage commitment, such as ‘Would you like to explore which plan fits your goals best?’ or ‘Let’s discuss how we can make this work for your budget.’
Provide sample dialogue and email templates for handling price objections effectively while maintaining a positive and collaborative tone. If additional details about the product or customer segment are needed, ask clarifying questions to refine the responses.
Bonus Add-On Prompts
Propose strategies for calculating and communicating the product’s ROI in specific industries or use cases.
Suggest ways to bundle features or services to increase perceived value and address price concerns.
Highlight techniques for using customer success stories to justify pricing.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific customer types, such as startups or enterprise clients, to tailor responses.
Include strategies for offering limited-time discounts or promotions for hesitant prospects.
Propose methods for comparing your pricing with competitors to highlight differentiation.
Highlight tools for tracking objection trends and refining future responses, such as CRM notes.
Add tips for incorporating social proof, like client results or awards, into objection responses.
WHEN TO USE
When handling price-related pushback during sales calls or emails.
To prepare for conversations with budget-conscious customers.
During campaigns targeting high-value prospects who may require ROI justification.
WHEN NOT TO USE
If the product lacks clear value propositions to justify its cost.
When dealing with customers who are not decision-makers or lack budget authority.