Website/Landing Pages
Crafting Landing Page Content for New Product Launches
This prompt helps marketing teams create landing page content for launching a new product or service. It focuses on presenting the product's value proposition, key features, and benefits in an engaging and conversion-focused manner.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Collect detailed information about the product’s features, benefits, and differentiators.
Prepare visual assets, such as product images, videos, or prototypes, to complement the content.
Research audience pain points to ensure the content aligns with their needs and interests.
THE PROMPT
Help draft landing page content for the launch of [specific product or service]. Focus on:
Headline and Subheadline: Crafting a compelling introduction that grabs attention and highlights the product’s unique value proposition.
Key Features and Benefits: Clearly outlining the product’s standout features and how they solve customer pain points.
Visual Storytelling: Recommending visuals, videos, or animations that demonstrate the product in action or showcase its impact.
Call-to-Action (CTA): Suggesting strong, action-oriented CTAs like ‘Explore Now,’ ‘Pre-Order Today,’ or ‘Learn More’ to guide users to the next step.
Social Proof: Proposing ways to include early user testimonials, beta tester feedback, or trust elements like ‘As Seen In’ logos.
Provide example content and layout ideas tailored to [specific audience or platform] to maximize engagement and conversions. If additional details about the product or audience are needed, ask clarifying questions to refine the approach.
Bonus Add-On Prompts
Propose strategies for integrating interactive elements, such as product demos or calculators, into the page.
Suggest ways to highlight early bird offers or pre-order incentives to boost conversions.
Highlight methods for creating urgency through limited-time discounts or countdown timers.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific industries, such as SaaS, e-commerce, or consumer goods.
Include recommendations for structuring the page to align with mobile-first design principles.
Propose ways to link the landing page to broader product launch campaigns, such as email or social media.
Highlight tools for creating visually dynamic pages, such as Webflow or Unbounce.
Add tips for gathering feedback from early users to iterate on the page content.
WHEN TO USE
During product launches to create buzz and drive early adoption.
To educate the audience about a new offering and its unique value.
When aligning launch strategies with broader marketing goals.
WHEN NOT TO USE
If product details or value propositions are not fully defined.
When focusing on non-launch-related campaigns or content.