Website/Landing Pages
Crafting High-Converting Landing Page Content
This prompt helps marketing teams create compelling and optimized content for landing pages. It focuses on structuring the page to maximize conversions, clearly communicate value propositions, and guide visitors to take desired actions.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Sales
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the target audience and the primary goal of the landing page (e.g., lead generation, sales, or downloads).
Collect any existing assets, such as visuals, testimonials, or product descriptions.
Research competitors’ landing pages for ideas on differentiators.
THE PROMPT
Help create high-converting content for a landing page promoting [specific product, service, or campaign]. Focus on:
Headline and Subheadline: Crafting attention-grabbing headlines and subheadlines that highlight the main benefit or solve a key problem for the audience.
Value Proposition: Clearly explaining why the product or service is unique and how it addresses customer needs or pain points.
Call-to-Action (CTA): Recommending CTAs that are clear, concise, and aligned with the desired user action, such as ‘Sign Up,’ ‘Learn More,’ or ‘Get Started.’
Social Proof: Proposing ways to include testimonials, reviews, or data points that build trust and credibility.
Visual and Layout Suggestions: Recommending content organization and visuals, such as hero images, icons, or videos, that guide users’ attention effectively.
Provide example copy or layout suggestions to optimize the landing page for conversions. If additional details about the product or audience are needed, ask clarifying questions to refine the content.
Bonus Add-On Prompts
Propose alternative headlines and CTAs to test for A/B optimization.
Suggest strategies for integrating urgency or scarcity into the landing page, such as countdown timers or limited-time offers.
Highlight techniques for optimizing the page layout to improve mobile responsiveness.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus on specific goals, such as improving lead capture rates or boosting sales conversions.
Include recommendations for integrating video testimonials or explainer videos.
Propose ways to combine landing page content with retargeting ads for follow-ups.
Highlight tools for creating and testing landing pages, such as Unbounce or Instapage.
Add tips for incorporating SEO best practices into landing page content.
WHEN TO USE
When launching a new product, service, or campaign.
To optimize existing landing pages for higher conversions.
During targeted marketing campaigns with clear CTAs.
WHEN NOT TO USE
If the landing page lacks a clear objective or target audience.
When focusing on broad brand awareness rather than specific actions.