Social Media Post Drafts
Crafting Engaging Social Media Post Drafts for Product Announcements
This prompt helps marketing teams create compelling social media post drafts to announce new products, features, or updates. It focuses on crafting clear, engaging, and visually appealing posts that capture attention and drive user interaction.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success, Social Media
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Define the key benefits and features of the product or update being announced.
Identify the primary audience and preferred platforms for the campaign.
Gather visual assets, such as product photos, videos, or branded graphics, for the posts.
THE PROMPT
Help draft engaging social media posts to announce [specific product, feature, or update] for [specific audience or platform]. Focus on:
Core Message: Highlighting the key benefits or excitement of the announcement in a concise and compelling way.
Call-to-Action (CTA): Including a clear next step, such as ‘Learn More,’ ‘Sign Up,’ or ‘Shop Now.’
Platform Optimization: Adapting the tone, length, and style to fit the platform, such as Twitter, LinkedIn, or Instagram.
Visuals and Multimedia: Recommending complementary visuals, hashtags, or interactive elements like polls or countdowns to enhance engagement.
Audience Engagement: Proposing ways to encourage user interaction, such as tagging friends, sharing, or commenting.
Provide a set of example post drafts tailored to [specific platform(s)], ensuring they align with brand voice and campaign goals. If additional details about the product or target audience are needed, ask clarifying questions to refine the posts.
Bonus Add-On Prompts
Propose variations of the post optimized for Instagram Stories, including interactive elements like stickers or polls.
Suggest techniques for leveraging hashtags and trending topics to amplify the product announcement.
Highlight ways to incorporate user-generated content (UGC) into the announcement posts for added authenticity.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus post drafts on specific audience types, such as B2B professionals or millennial consumers.
Include strategies for A/B testing different messaging styles or CTAs.
Propose ways to incorporate limited-time offers or promotions into the announcement.
Highlight tools for scheduling and analyzing post performance, such as Hootsuite or Sprout Social.
Add recommendations for creating platform-specific teaser content to build anticipation.
WHEN TO USE
During product launches or feature updates to engage audiences.
To create buzz and excitement around new offerings.
When aligning social media campaigns with broader marketing efforts.
WHEN NOT TO USE
If the product or update lacks clear benefits or differentiators to promote.
When focusing on organic posts without sufficient visual or interactive content.