Customer Product Communications
Crafting Customer Emails for Product Updates
This prompt helps marketing teams write engaging email communications to inform customers about product updates, improvements, or new features. It focuses on delivering clear, concise, and actionable messages while ensuring the updates resonate with customer needs and expectations.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Product, Customer Success, Communications
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather details about the product update, including its purpose, benefits, and how customers can access or use it.
Identify the target customer segment to tailor tone and messaging.
Collect supporting visuals, such as screenshots or demo videos, to include in the email.
THE PROMPT
Help draft email content to communicate [specific product update, feature release, or improvement] to customers. Focus on:
Subject Line and Preview Text: Crafting a compelling subject line and preview text that captures attention and highlights the value of the update.
Update Overview: Clearly explaining what’s new, why it matters, and how it benefits the customer.
Call-to-Action (CTA): Including actionable CTAs such as ‘Learn More,’ ‘Try It Now,’ or ‘Explore the Update’ to encourage customer engagement.
Customer-Centric Tone: Ensuring the email speaks directly to customer needs and preferences, avoiding overly technical jargon.
Design Recommendations: Proposing layout ideas, such as icons, screenshots, or bullet points, to make the email visually appealing and easy to read.
Provide an example email draft that aligns with [specific audience] and ensures the message is clear and engaging. If additional details about the product update or customer segment are needed, ask clarifying questions to tailor the content further.
Bonus Add-On Prompts
Propose variations of subject lines and CTAs to A/B test for optimal engagement.
Suggest ways to incorporate testimonials or quotes from beta testers about the update.
Highlight methods for linking to a detailed blog post or help center article for more information.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the email on updates relevant to specific customer tiers, such as premium users.
Include strategies for embedding video tutorials or GIFs to demonstrate the update visually.
Propose ways to segment the email list for personalized messaging based on usage patterns.
Highlight tools for tracking email engagement metrics, such as open and click-through rates.
Add tips for integrating the email campaign with other channels, such as in-app notifications.
WHEN TO USE
To inform customers about important product updates or new features.
During campaigns aimed at improving product adoption and engagement.
When reinforcing customer relationships through transparent and proactive communication.
WHEN NOT TO USE
If the product update is not relevant or valuable to the target audience.
When focusing on promotional or transactional communications rather than informational updates.