Sales Script Creation
Crafting a Sales Script for Handling Pricing Discussions
This prompt helps sales teams create a structured and confident script for discussing pricing with prospects. It focuses on articulating value, addressing concerns, and guiding the conversation toward agreement without discounting the product’s worth.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Gather a clear breakdown of pricing tiers, features, and value propositions.
Identify customer success stories that align with ROI discussions.
Prepare responses to common pricing objections based on past interactions.
THE PROMPT
Help craft a sales script to confidently navigate pricing discussions for [specific software product or service]. Focus on:
Opening the Conversation: Starting with a value-driven introduction, such as, ‘Before we dive into pricing, let me recap how [Product Name] can help you achieve [specific goal].’
Presenting Pricing Clearly: Clearly stating the cost, such as, ‘Our [specific plan or tier] is [specific amount] per [month/year], which includes [key features or benefits].’
Addressing Initial Concerns: Recommending empathetic responses to pricing objections, like, ‘I understand how important it is to ensure this fits your budget—can you share more about your priorities or constraints?’
Reinforcing Value: Tying the price to outcomes, such as, ‘Customers in your industry have found that [specific feature] saves them [specific amount of time/money], making this an excellent investment.’
Call-to-Action: Proposing a next step, such as scheduling a follow-up or providing additional resources, like, ‘Would you like to review a detailed ROI breakdown to ensure this aligns with your goals?’
Provide an example script that handles pricing discussions with confidence, emphasizing the product’s value over cost. If additional details about the prospect’s budget or goals are needed, ask clarifying questions to refine the script.
Bonus Add-On Prompts
Propose strategies for handling common pricing objections, such as cost versus competitors.
Suggest ways to present tiered pricing or customized options based on the prospect’s needs.
Highlight techniques for tying pricing discussions to long-term ROI or success metrics.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the script on specific pricing models, such as subscription plans or one-time fees.
Include tips for presenting limited-time promotions or bundled packages.
Propose ways to integrate competitor comparisons when addressing price objections.
Highlight tools for visualizing ROI or pricing benefits, such as calculators or charts.
Add suggestions for upselling premium features during the pricing discussion.
WHEN TO USE
During detailed sales conversations where pricing becomes a focus.
When prospects express concerns about cost or value alignment.
To confidently present pricing in a way that reinforces the product’s worth.
WHEN NOT TO USE
If the prospect isn’t ready to discuss pricing due to lack of interest or qualification.
When targeting audiences outside the product’s price range or market fit.