Customer Pitch Decks
Crafting a Personalized Pitch Deck for Executive-Level Buyers
This prompt helps sales teams design a pitch deck tailored specifically for executive-level decision-makers. It focuses on high-level metrics, strategic alignment, and ROI to address the priorities of CEOs, CFOs, or other senior leaders.
Responsible:
Sales
Accountable, Informed or Consulted:
Sales, Marketing
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Research the target company’s strategic goals, priorities, and pain points.
Gather case studies and success metrics that appeal to senior leadership.
Collaborate with the finance team to include ROI and cost-benefit analyses.
THE PROMPT
Help create a pitch deck for [specific software product or service] targeting executive-level decision-makers in [specific industry or role]. Focus on:
Strategic Alignment Slide: Opening with a slide that connects your product to their business goals, such as, ‘Driving Growth and Efficiency with [Product Name].’
Pain Point and Opportunity Overview: Clearly identifying high-level challenges they face, such as scalability, revenue growth, or cost control, supported by industry data or trends.
Solution Summary: Providing a concise explanation of your product’s key benefits and differentiators, such as, ‘Our solution reduces operational costs by [specific percentage] and enhances team collaboration.’
ROI and Impact Slide: Highlighting financial benefits, time savings, or productivity gains with clear metrics, such as, ‘Save [specific amount] annually by automating [specific process].’
Success Stories: Including case studies from companies with similar profiles, such as, ‘[Company X] achieved [specific outcome] with [Product Name].’
Call-to-Action Slide: Concluding with a compelling next step, like scheduling a deeper discussion or demo, such as, ‘Let’s explore how we can help you achieve your goals.’
Provide an example slide structure that resonates with executives’ priorities, ensuring the deck remains concise and visually appealing. If additional insights into the company or executive’s focus are needed, ask clarifying questions to refine the deck.
Bonus Add-On Prompts
Propose strategies for integrating key industry benchmarks or trends into the pitch deck.
Suggest methods for incorporating financial metrics, such as TCO (Total Cost of Ownership) comparisons.
Highlight techniques for designing executive-friendly visuals, like charts and infographics.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the pitch on specific executive concerns, like cost savings for CFOs or scalability for CEOs.
Include recommendations for creating mobile-friendly pitch decks for executives on the go.
Propose ways to add executive quotes or testimonials to build credibility.
Highlight tools for tracking engagement with shared pitch decks, like DocSend or SlideShare.
Add suggestions for aligning deck visuals with the prospect’s branding or industry aesthetics.
WHEN TO USE
During sales meetings with senior decision-makers focused on high-level outcomes.
When targeting large enterprises or organizations with complex buying processes.
To position your product as a strategic enabler for growth or efficiency.
WHEN NOT TO USE
If the audience consists of operational or technical users with detailed concerns.
When targeting SMBs with less formalized decision-making structures.