SEO Keyword Research
Conducting SEO Keyword Research for Content Clusters
This prompt helps marketing teams identify SEO keywords to create content clusters around specific topics or themes. It focuses on organizing keywords into primary and supporting topics to improve topical authority and search rankings.
Responsible:
Marketing
Accountable, Informed or Consulted:
Marketing, Content Strategy
THE PREP
Creating effective prompts involves tailoring them with detailed, relevant information and uploading documents that provide the best context. Prompts act as a framework to guide the response, but specificity and customization ensure the most accurate and helpful results. Use these prep tips to get the most out of this prompt:
Identify the core topic or theme for the content cluster.
Research audience search behaviors and common questions related to the topic.
Use tools like SEMrush, Ahrefs, or Moz to gather data on keyword search volume, difficulty, and relevance.
THE PROMPT
Help conduct SEO keyword research for building content clusters around [specific topic or theme] to enhance topical authority and search visibility. Focus on:
Primary Keywords: Identifying high-impact keywords that serve as the central focus for pillar content.
Supporting Keywords: Recommending related terms and long-tail keywords to target in subtopics and supporting content.
Search Intent Alignment: Ensuring selected keywords address different stages of the buyer’s journey, such as awareness, consideration, and decision.
Competitive Gaps: Highlighting opportunities to target keywords competitors are overlooking or under-optimizing.
Internal Linking Opportunities: Suggesting how to structure content and link between cluster pieces to improve SEO performance.
Provide actionable recommendations for building content clusters that align with audience needs and improve search rankings. If additional context about the target audience or competitors is needed, ask clarifying questions to refine the approach.
Bonus Add-On Prompts
Propose a hierarchy for organizing keywords into pillar pages and supporting content.
Suggest keyword variations to target different search intents within a content cluster.
Highlight strategies for integrating high-ranking competitor keywords into the cluster.
Use AI responsibly by verifying its outputs, as it may occasionally generate inaccurate or incomplete information. Treat AI as a tool to support your decision-making, ensuring human oversight and professional judgment for critical or sensitive use cases.
SUGGESTIONS TO IMPROVE
Focus the keyword research on specific topics, such as technical how-tos or product comparisons.
Include methods for monitoring the performance of content clusters post-publication.
Propose ways to integrate keyword research with paid search strategies for maximum impact.
Highlight tools for visualizing content clusters, such as mind-mapping software or content calendars.
Add recommendations for refining clusters based on user engagement metrics, like bounce rate or time on page.
WHEN TO USE
To create content strategies that build authority in a specific niche or topic.
During the development of pillar pages and supporting blog posts for SEO optimization.
When improving internal linking and content organization for search engines.
WHEN NOT TO USE
If the content strategy lacks a clear central theme or audience focus.
When targeting broad or unrelated keywords without a cohesive structure.